By Sydney Levine | Sydneys Buzz May 20, 2010 at 3:50AM
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FiGa Films is the new kid on the block at the festival where films are usually represented by well known sales agents. This L.A. based company run by Sandro Fiorin, Alexander Garcia, and Cristina Garza has in effect been operating since 2007 and has only about 20 films so far it its portfolio. Another special trait of this company is that it specializes in Latin American films. A Alegria (The Joy) , playing in Directors Fortnight today is from Brazil as is Sandro Fiorin. Alex Garcia is Cuban-American.
A Alegria is the second of a trilogy Coracao no Fogo (Hearts on Fire) about youth, joy, anger and freedom on filmmaking in Brazil in the beggining of the 21st Century. It is fairy tale about a girl in Rio de Janeiro who is tired of hearing about the end of the world. On Christmas Eve, her cousin is shot in a poor neighborhood and disappears in the middle of the night. A few weeks later, while alone in her apartment in a middle class neighborhood of Rio, she finds the ghost of her cousin asking her to be hidden there.
FiGa Films is a sales agency and distribution company specialized in finding the best contemporary films from Latin and Ibero-America. A new wave of progressive filmmakers is breaking the binds of traditional filmmaking. Fed up with the same stories being told the same ways, these young Latino filmmakers are now dictating what is new and what is hot and we are their outlet. Our goal is to nourish emerging filmmakers, from finding producing partners to consultation through the post-production phase, from representation on the festival circuit to the ultimate sale and release of their films. Our goal is to create lasting alliances; to launch careers and watch them bloom. We are determined to show every work we select to the broadest possible audience, whether through theatrical and non-theatrical release, DVD and cable syndication, or VOD and internet broadcast.