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Our Daily ISA (International Sales Agent): Recreation

Photo of Sydney Levine By Sydney Levine | Sydneys Buzz May 4, 2010 at 7:44AM

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IF YOU ARE NOT LOGGED INTO IMDbPRO YOU MAY NOT BE ABLE TO WORK ALL THESE LINKS.

Our Daily ISA (International Sales Agent) will focus primarily on the sellers of films which are in the festival as well as in the market. However, it will continue as a topic after Cannes and well into 2011. If there are 400+ ISAs, that will take more than one year to cover.

Recreation was launched by Ariel Veneziano in Berlin of 2010 where it had a successful market debut at the 2010 Berlin Film Festival, with the Panorama Special opening film Kawasaki's Rose by Academy Award nominated director Jan Hrebejk. Part of Recreation Media, an emerging group of interlinked entertainment companies, Recreation will source its product from a number of content providers at arm’s length, and by entering into alliances with exciting filmmakers, producers and other third party rights holders, building its slate around a few key partnerships.

Recreation’s first partnership of this kind is a multi-picture deal with Menemsha Films, a leading distributor of critically acclaimed films who set a record by representing 5 Academy Award nominated pictures 5 years in a row. Kawasaki's Rose, the first title in the partnership, received 2 prizes for best film at Berlin, each awarded by independent juries for the festival’s Panorama section. In his rave review, Variety’s Derek Elley noted that “[Kawasaki’s] Rose would easily have given some bloom to this year’s Berlinale in a competition slot,” and indieWIRE called Kawasaki's Rose “the one undeniable ‘find’ of the festival”.

While offering a broad range of film, television and digital media product under one roof, Recreation will segment its slate into distinctly branded labels, each targeting clearly identified niches, audiences and formats.

Entering Cannes with Two Gates of Sleep, a much anticipated film from USA which is playing in Directors' Fortnight, and Ludo Boeken's German drama Saviors in the Night produced by Karl Baumgartner, one of Europe's most distinguished producers of international festival films, Recreation may have more news to offer as Cannes approaches and will certainly have more news as Cannes progresses.

Keep tuned to Ariel Veneziano at Recreation.

This article is related to: Directors' Fortnight, Cannes Film Festival

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