By Jessica Just | SydneysBuzz July 26, 2012 at 10:09PM
Oxygen Media announced that world-famous supermodels Karolina Kurkova and Coco Rocha will join renowned supermodel and businesswoman Naomi Campbell on “The Face,” a new reality competition series that features aspiring female models in their quest to win the opportunity of becoming “the face” for a well-known brand. This powerhouse trio of supermodel coaches will be responsible for molding, nurturing and transforming the promising contestants as they compete for the career opportunity of a lifetime. Additionally, famed fashion photographer and former model Nigel Barker will host the series. Oxygen has also tapped Andrew Frank, a veteran showrunner (“The Amazing Race” and “Survivor”), as executive producer. Produced by Shine America, “The Face” is scheduled to air in 2013 and casting for the aspiring models is currently underway. For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
Oxygen viewers will gain access inside the world of modeling with “The Face,” which features three teams of models, each led by supermodel coaches Campbell, Kurkova and Rocha. The coaches will scout and choose their teams from aspiring young models nationwide before guiding them through assignments, which include photo shoots, runway shows and commercials for some of America’s best known brands. Throughout the series, the supermodel coaches will mentor these young hopefuls taking the lessons and skills they have learned and using them to guide their teams through challenges that accurately depict what it takes to have a career as a model and be the face of a brand. During the process, these young models will be exposed to the very best photographers, stylists and designers in the fashion world. In the end, one girl will be chosen to become ‘The Face’ of a well-known brand, earning a real contract as the brand ambassador. As the image of this brand, the winner will become a spokesperson for that company, representing it from all angles – in print, on-air and at brand-hosted events.
Naomi Campbell (Supermodel Coach)
One of the five original supermodels, Campbell was born in London and caught her break when she was 15 years old. She has graced the covers of more than 500 magazines during her career, and has been featured in campaigns for Burberry, Prada, Versace, Chanel, Dolce & Gabbana, Marc Jacobs, Louis Vuitton, Yves Saint Laurent and Valentino. She was the first black model to appear on the cover of Time magazine, French Vogue and Russian Vogue as well as the first British black model to appear on the cover of British Vogue. The runway was her domain as she showcased the collections of top designers, including Chanel, Azzedine Alaϊa, Christian Dior and Versace.
Additionally, Campbell has appeared in countless TV shows, music videos and films, including “The Cosby Show,” “The Fresh Prince of Bel-Air,” Madonna’s “Erotica," Bob Marley's "Is This Love" and Michael Jackson's "In The Closet." Campbell is also responsible for an incredible amount of fundraising and charity work in South Africa and across the globe. She began charity work with Nelson Mandela in 1993, and in 1997 he named her “Honorary Granddaughter” for endless activism. In 2005, she established Fashion For Relief and hosted its first charity fashion show to raise funds for victims of Hurricane Katrina in New Orleans. Since its conception in 2005, Fashion For Relief has presented shows in New York, London, Cannes, Moscow, Mumbai and Dar es Salaam, and has raised millions of dollars for various causes. Additional shows and events are scheduled to take place in Beijing and Hong Kong.
Karolina Kurkova (Supermodel Coach)- @karolinakurkova
Often called one of the last true supermodels, the Czech-born Kurkova has established herself as a fashion and entertainment icon, most notably gracing best-selling covers of fashion magazines worldwide, starring in numerous high-fashion campaigns, co-starring in a hit film franchise, and producing/starring in an international reality TV series. After becoming the youngest model to grace the cover of American Vogue at age 16, and being lauded as the "next supermodel" by its famed editor Anna Wintour, Kurkova walked the runways of haute couture fashion shows including Alberta Ferretti and Alexander McQueen. In 2005, she was named one of Victoria Secret's Angels and subsequently received a star on the Hollywood Walk of Fame in 2007. In 2009, Kurkova starred in the live action film “GI Joe: Rise of the Cobra” and went on to play guest-starring roles on NBC's TV series “Chuck” and “30 Rock.”
More than a beautiful face, Kurkova received an award from the non-profit organization "Women Together" for her humanitarian work. She continues to campaign for the welfare of children through organizations such as AmFar, New Yorkers for Children and Global Youth Action Network. She has also done work on behalf of the Injured Marine Semper Fi Fund and Wounded Warriors. Married in 2009, Kurkova's proudest accomplishment is the role of mom to her two year-old son, Tobin Jack.
Coco Rocha (Supermodel Coach)- @CocoRocha
Canadian born Supermodel Coco Rocha, a muse to designers Karl Largerfeld, Zac Posen and legendary photographer Steven Meisel, has been a favorite cover girl for high-fashion magazines around the world for the better part of the last decade. One of the world’s most versatile models, Rocha has been featured in campaigns as diverse as Balenciaga, Chanel, Christian Dior, Dolce & Gabbana, H&M, Gap and Banana Republic. The 5’10” blue-eyed stunner, represented by Wilhelmina Models in New York, is a bold-faced name. She is as well known for strutting runways all over the world as she is for her tireless work with children's charities in Haiti and Cambodia. Rocha is an avid blogger and has positioned herself as one of the most digitally savvy models of her generation with her widely followed blog, Twitter and Facebook. She was the first high fashion model to surpass one million followers on the social media platform Google+.
Nigel Barker (Host)- @NigelBarker
Barker, best known for his participation as a judge and photographer on the reality show “America’s Next Top Model,” is an English author, spokesperson, filmmaker, fashion photographer and former model. A natural fit to host “The Face,” Barker himself modeled for 10 years in London, Milan, Paris and New York City. Because of his modeling, Barker's love for fashion grew, and in 1996 he decided he wanted to become a photographer and opened his own photo studio, StudioNB, in Manhattan. Barker's photo credits include GQ, Interview, Lucky,
Andrew Frank (Executive Producer)
“The Face” is produced by Shine America with Andrew Frank and Eden Gaha serving as executive producers. Frank recently was the Co-Executive Producer of Expedition Impossible for Mark Burnett Productions and ABC. Having forged a successful career in both film and Television, Frank has collaborated on such groundbreaking shows as “The Amazing Race,” “Survivor,” “The Contender,” and “Rock Star:INXS,” and has produced more than 100 hours of network television.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original hit series including “The Biggest Loser,” “Tabatha Takes Over,” “Shear Genius” and “The Buried Life;” adaptations of Shine Group formats “Master Chef,” “One Born Every Minute” and “Parental Control;” long-running scripted hits “The Office,” “Ugly Betty” and “The Tudors,” and over 20 groundbreaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Toyota, Kraft Foods, Subway and Microsoft. Through its distribution arm, Shine International, Shine America distributes its extensive library of programming to more than 150 countries.
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including “The Glee Project,” "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. “The Glee Project” is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for “Outstanding Reality Show.” A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com