By Sydney Levine | Sydneys Buzz April 19, 2014 at 2:00PM
In order to celebrate of Earth Month with a meaningful initiative, Pivot, Participant Media’s TV network targeting Millennials, and Shazam, the world’s leading media engagement company, have teamed up to make it easier than ever to access content, get informed, and be involved in addressing issues effecting our world.
This April, Pivot will be releasing programming that highlights important issues around water, energy, sustainable food, climate change and natural disasters that impact the planet. Shazam's app recognizes the specially tagged Earth Month programs, allowing Pivot viewers who want to go deeper into the issue to easily access related video content and get involved by supporting social actions directly.
“Pivot’s audience is passionate about issues effecting the planet. Our collaboration with Shazam creates an immediate opportunity for viewers to become even more engaged with the programming to make their voices heard,” Jennie Morris, SVP Acquisitions and Operations for Pivot.
“We are thrilled to play a part in Earth Month programs with Pivot,” said Jonathan Verk, EVP Strategic Partnerships and Head of Television for Shazam. “Integrating Shazam into Pivot’s programming makes it easy – just the press of a button – for people to learn more about the issues threatening our planet and find ways that they can make a difference.”
Pivot’s Earth Month programming includes award-winning documentary films like Food, Inc., Last Call at the Oasis, Uranium Drive-In, and Plastic Paradise: The Great Pacific Garbage Patch, as well as, popular series like Angry Planet. For each program, Pivot offers a variety of content and social action opportunities for viewers.
Pivot (Pivot.tv), which launched nationally August 1 is a television network from
Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and
documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its
website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is available via traditional Pay TV subscription and
integrating a live and on demand streaming option via its interactive, downloadable Pivot App.
Shazam is the world’s leading media engagement company connecting people to the media around them through their mobile device. When a user shazams a song
or TV show, they are able to identify, explore, purchase and share that content. One of the world’s top ten apps, Shazam reaches more than 420 million
users in 200 countries, exceeds 80 million monthly active users, and is growing by another 13 million new users each month. Shazam makes it easy for people
to share their discoveries on Facebook, Twitter, Whatsapp, Pinterest and Google+. And to purchase through iTunes, Amazon and Google Play. For people who
don't yet have the Shazam application on their
smartphone, it is available for FREE on every major platform.