Click to Skip Ad
Closing in...
12 Things Joshua Oppenheimer Wants You to Know About 'The Look of Silence' 12 Things Joshua Oppenheimer Wants You to Know About 'The Look of Silence' Cannes Standout 'Mediterranea' in the Running for Lux Film Prize Cannes Standout 'Mediterranea' in the Running for Lux Film Prize Call for Entries for Berlinale Talents and Other Programs During the 2016 Festival Call for Entries for Berlinale Talents and Other Programs During the 2016 Festival Sundance Offers New Resource Tool for Female Filmmakers Sundance Offers New Resource Tool for Female Filmmakers Wim Wenders' Academy Award-Nominated Doc 'The Salt of the Earth' is Now on Blu-Ray/DVD Wim Wenders' Academy Award-Nominated Doc 'The Salt of the Earth' is Now on Blu-Ray/DVD 7 Reasons Why Roy Andersson's Latest Film is a Must-See Philosophical Wonder 7 Reasons Why Roy Andersson's Latest Film is a Must-See Philosophical Wonder 'Panama Canal Stories’ - A Cannes Market Sleeper 'Panama Canal Stories’ - A Cannes Market Sleeper 'Mother’s Day' Cast: Courteney Cox and Roselyn Sanchez Join the Ensemble  'Mother’s Day' Cast: Courteney Cox and Roselyn Sanchez Join the Ensemble Women Screen Directors Wanted in New Story and Leadership Program Women Screen Directors Wanted in New Story and Leadership Program 10 Rising French Talents to Watch! 10 Rising French Talents to Watch! Geena Davis to Launch Global Symposium on Gender in Media at BFI London Film Festival Geena Davis to Launch Global Symposium on Gender in Media at BFI London Film Festival How Alfonso Gomez-Rejon Used Determinación to Go From a Small Town to NYU to Sundance How Alfonso Gomez-Rejon Used Determinación to Go From a Small Town to NYU to Sundance Deranged Midnight Film 'Dude Bro Party Massacre III' is an Instant Cult Classic, Bruh Deranged Midnight Film 'Dude Bro Party Massacre III' is an Instant Cult Classic, Bruh Inaugural AMBI Benefit Gala to Include Prince Albert II of Monaco, Diana Ross, Anjelica Houston, and James Franco Inaugural AMBI Benefit Gala to Include Prince Albert II of Monaco, Diana Ross, Anjelica Houston, and James Franco HollyShorts: The Cannes of Short Film Festivals & The Evolution of the Short Film Market HollyShorts: The Cannes of Short Film Festivals & The Evolution of the Short Film Market Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards Cannes'15: Jane Fonda, Olivia de Havilland and Megan Ellison to Receive 'Women in Motion' Honor Awards La Jolla International Fashion Film Festival 2015 La Jolla International Fashion Film Festival 2015 LatinoBuzz: EXCLUSIVE! New East Los High Cast Announced! LatinoBuzz: EXCLUSIVE! New East Los High Cast Announced! IndieFlix Releases 'Sandstone' a Documentary on the 70s Sexual Revolution IndieFlix Releases 'Sandstone' a Documentary on the 70s Sexual Revolution Interview:  Alain Guiraudie On His Alluring and Explicit Film "Stranger by the Lake" Interview: Alain Guiraudie On His Alluring and Explicit Film "Stranger by the Lake"

Smarter Hollywood Gets Local in Asia

Photo of Sydney Levine By Sydney Levine | Sydneys Buzz June 24, 2011 at 6:45AM

Thanks again to Film Biz Asia for this article by Marcus LimHollywood is getting smarter about engaging with Asia on more equal terms, having learned lessons from earlier unsuccessful attempts, according to two senior Hollywood executives at the second In Conversation seminar held Wednesday at ScreenSingapore.
0


Thanks again to Film Biz Asia for this article by Marcus Lim

Hollywood is getting smarter about engaging with Asia on more equal terms, having learned lessons from earlier unsuccessful attempts, according to two senior Hollywood executives at the second In Conversation seminar held Wednesday at ScreenSingapore.

According to Sanford Panitch, president of Fox International Productions (FIP), Fox has already made between 15-20 non-English language films, and has local production activities in 11 countries around the world, including India, China and South Korea.

"We define [our productions] as films that don't need the U.S. to recoup," said Panitch. "Because of the increased marketing cost just trying to get above the clutter of the massive studio tentpoles it's very hard for any independent film to survive the U.S. It's true for Fox Searchlight, true for us."

While his studio has had a history of releasing foreign films in America, including My Name Is Khan which last year saw a 150+ print release and achieved a $5 million gross, Panitch acknowledged that the major studios were no longer touting their ability to open foreign films internationally.



"How do you break into a market which doesn't need you or want you?" said the executive about India, where local films account for more than 90% of box office revenue. "Why are there studios? Its really about [studios providing] global distribution, suddenly if you say you don't want international distribution then it makes it hard to consider what the benefits of a studio can bring [to the producer]."


Co-panelist Greg Coote, chairman of Latitude Entertainment, agreed, while considering that the studio publicity and distribution machinery could not be engaged for foreign films essentially because they "were in the wrong language", pointing to American audiences' long-acknowledged resistance to foreign-language films.

In an interesting reversal of talking points, the panel also debated ways Asian filmmakers were becoming more responsible global media players. In discussing the perennial studio bugbear of unauthorised remakes of Hollywood films undertaken by Indian producers, Panitch revealed that his office had recently entertained enquiries about film rights from Bollywood filmmakers.

"A colleague of mine got a call from an Indian company and she said 'I've been in Fox for 25 years and this is the first time I've got a call asking to license rights!'" said Panitch. "It's a great sign of Indian producers wanting to have business respectability, and acknowledging that intellectual property has value."

This article is related to: Film Distribution Company, International Sales Agent, International Film Market, distribution, Special Interest, Digital, Film Funding & Financing, Digital Film Distribution, Internet Film Distribution, Asian

E-Mail Updates