- By Sydney Levine
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- September 26, 2011 6:26 AM
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- 0 Comments
Alfredo Calvino founded Latinofusion, a Guadalajara-based international film sales and distribution company, based upon a business model committed to give Latin films the time, dedication and risk-taking approach they need in order to successfully find their niche in the highly competitive independent/speciality market. Clients can count on a full access to all marketing, business, financial and legal aspects of the company’s operations regarding their films. They not only help design the adequate festival strategy that maximizes opportunities for each individual title, but also make sure that the strategy makes sense in terms of visibility, recognition and also revenues.His previous experience includes marketing and sales at ICAIC (Instituto Cubano del Arte e Industria Cinematográficos); advising on the establishment of Brazil’s Escola Brasileira de Cinema e Televisão, created upon the model of the International Cuban Film School; and founding and co-directing Projeto Pro@rte Brasil, an international coalition of media artists. He has helped design and implement the international promotion and sales campaigns of some of the most successful Latin films, among them: Tomás Gutiérrez Alea’s Fresa y chocolate (Strawberry and chocolate), Humberto Solas’ Cecilia, Juan Carlos Tabío’s Plaff, Jose Padilla’s Onibus 174 (Bus 174), Luiz Fernando Carvalho’s Lavoura Arcaica (To the left of the father), Vicente Ferraz’s Soy Cuba - o mamut siberiano. Pablo Fendrik´s movies El Asaltante and La Sangre Brota, Camila Guzman’s internationally acclaimed documentary The Sugar Curtain, and more recently the commercially successful Mexican movie Cinco Dias sin Nora by Mariana Chenillo. He also plays a major role in the indie co-production market by supporting new projects and works-in-progress through his company's associate financing and production company, Cinefusion and he acquires Mexican rights to international productions as well.