- By Meredith Levine
- |
- April 11, 2012 1:03 PM
- |
- 1 Comment

Transmedia Hollywood is a conference, in its third year, which I used to work on. It is a joint venture between UCLA’s producer’s Program Chair Prof. Denise Mann and legendary scholar and now USC professor Henry Jenkins. It was intended as an offshoot of MIT’s Futures of Entertainment Conference with the added bonus of being in a city with access to some of the leading industry professionals. With the purpose of creating a dialogue between cutting edge storytellers and the scholars that study them, this conference puts professionals on panels with scholars to talk about the most pressing issues of labor, funding, style, platforms, and all things media/narrative in a convergent culture. In my first two years working on the conference I was a conference coordinator and curated a panel on the ARG as a storytelling mechanism and its role in branding/advertising and the following year (2011) a panel on theme park design and world-building, emphasizing the role of setting in narrative. Although I am no longer formally working on this conference, because I graduated with my M.A. from UCLA and am therefore no longer Prof. Mann’s research assistant, I still attend and write about it.