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Technicolor and Rightstrade Announce Partnership to enhance media asset distribution & management

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May 19, 2012 10:30 AM
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Paris (France) & Hollywood (California)  At the 65th edition of the Cannes Film Festival, Technicolor (Euronext Paris: TCH) announces an innovative partnership with Rightstrade, bringing together Rightstrade’s online Film and Broadcast marketplace with Technicolor’s industry-leading asset management and distribution service’s expertise.

Under this new partnership, Technicolor will offer delivery services for motion picture and broadcast content rights buyers and sellers, including theatrical exhibitors, video-on-demand platforms and international distributors, facilitated by, and integrated within Rightstrade’s new website.

Rightstrade offers film and television sales agencies an online market platform to showcase and offer online screenings, availabilities and territory license transactions of their titles to prospective international film and television rights buyers and distributors. The company provides an innovative, efficient platform and mobile interface to deliver sales agents at major markets like Cannes International Film Festival. Rightstrade allows buyers to screen and make offers for titles and functionality for completing license agreements online -- any time, from any web browser or mobile device.

Rightstrade’s premier online market platform/service will go live in the Fall of 2012.

Stated Claude Gagnon, president of Technicolor’s Creative Services division, “Combined with our digital media and physical asset delivery capabilities, in all territories worldwide, this deal will enlarge the range of Technicolor services to be offered to content creators and distributors, there-by reinforcing Technicolor’s industry-leading expertise in media asset management and international distribution services”.

"We are delighted to announce Technicolor as the first global Rightstrade delivery partner,” said Alexander Hartman, Co-Founder of Rightstrade LLC. “This collaboration means that a comprehensive-range of Technicolor delivery services will be offered within Rightstrade. The 

Rightstrade-Technicolor partnership will empower users with digital media and physical asset delivery capabilities not currently accessible via the web, reducing costs and increasing distribution opportunities for independent film producers, sales agents and distributors in territories worldwide."

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About Technicolor

Technicolor is home to industry-leading creative and technology professionals committed to the creation, management and delivery of entertainment content to consumers around the world. Propelled by a culture of innovation and underpinned by a dedicated research organization, the company’s thriving licensing business possesses an extensive intellectual property portfolio focused on imaging and sound technologies. Serving motion picture, television, and other media clients, the company is a leading provider of high-end visual effects, animation, and postproduction services. In support of network service providers and broadcasters globally, Technicolor ranks among the worlds’ leading suppliers of digital content delivery services and home access devices, including set-top boxes and gateways. The company also remains a large physical media service provider, being one of the world’s largest film processors and independent manufacturers and distributors of DVDs and Blu-rayTM discs. Euronext Paris: TCH www.technicolor.com

Press contacts: +33 1 41 86 53 93 technicolorpressoffice@technicolor.com
Investor relations: +33 1 41 86 55 95 investor.relations@technicolor.com
Follow us on Twitter: twitter.com/TechnicolorCo


About Rightstrade
Rightstrade is a joint venture of FilmTrack, Inc, Matilda Media Group LLC and private equity investors. Rightstrade is currently under development in collaboration with the world's leading Delivery Partners and Content Partners. Technology partner FilmTrack is the world’s leading provider of content and contract management for the global film and television distribution community.

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