By Peter Belsito | SydneysBuzz May 21, 2013 at 3:30PM
Telefilm, the Canada Government cultural agency devoted to supporting the Canadian audiovisual industry, will back CineCoup’s reality-style competition through publicity, cross-promotions and marketing.
The unique and visionary CineCoup contest awards the winning indie Canadian filmmaking team with a million dollars and guarantees theatrical distribution in Canada.
CineCoup has already chosen ten teams to submit a two-minute video to the company’s social media platform. The CineCoup website has trailers and various materials from each project to view now.
Fans will vote on their favorites, and the top five projects will advance to the Banff Festival, where one project will be awarded the prize and guaranteed theatrical release in Canada.
This venture is the latest push to find new talent by Telefilm, which provides funds and programs to local filmmakers and talent.
“We’re constantly innovating in our quest to find and encourage emerging talent,” said Carolle Brabant, Telefilm’s executive director. “But to do this, we rely on partners who share our passion for cinema and who want to push the boundaries of development, production, distribution and marketing.”
The initiative falls under the auspices of the funding agency’s New Ways Of Discovering Canadian Talent marketing campaign.
On Sunday Telefilm presented CineCoup president of distribution and sales Brad Pelman (pictured above with SydneysBuzz chief Sydney Levine in Cannes this week) to industry players and media during its Talent To Watch event in Cannes.
Telefilm Canada is promoting Vancouver’s CineCoup Film Accelerator, a reality show-style competition which provides $1m to fund a new feature and guarantees theatrical distribution in Canada.
“We’ve been in the talent development business for more than 40 years, supporting dynamic companies and creators from across the country,” said Telefilm executive director Carolle Brabant.
“We’re constantly innovating in our quest to find and encourage emerging talent. New Ways Of Discovering Canadian Talent was created to promote the next cinematic gems. But to do this, we rely on partners who share our passion for cinema and who want to push the boundaries of development, production, distribution and marketing. That’s why we were so delighted to join with CineCoup as the first collaborator in our promotional campaign.”
The CineCoup Film Accelerator invites filmmakers to apply to with a two-minute trailer and advance through a selection funnel that’s designed to package their projects and build fan support on CineCoup’s social web platform. Viewers can weigh in and earn votes to help their favourite filmmakers advance.