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'The Fault in Our Stars' Social Media Phenom

Features
by Sydney Levine
June 16, 2014 8:51 PM
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The Fault in Our Stars
                                      

Read the in-depth piece on "TFIOS" which appeared in Re/code: The Online Fandom That Launched "The Fault in Our Stars" by fanthropogist, Meredith Levine, in which she lays out just how this social media phenom happened,

According to ticketing website Fandango, 20th Century Fox's, "The Fault in Our Stars" has sold more advanced tickets than any romantic drama in their 14-year history, besting 2012’s "The Vow". Meanwhile critics are also praising the film. The Washington Post says "TFIOS" "“achieves that rare feat of eliciting as many cheers as tears;"while movie news website JoBlo writes that it, “should do for a generation of kids what 'Ghost did for their parents.”

The Wrap praises its social media edge as the determining factor in its popularity, stating, "Green has a hugely popular Tumblr — over two million subscribers, easy — and a YouTube network with his brother (aptly, it's called the VlogBrothers) that has over 600 million total views. This book is incredibly popular, with at least 43 Tumblr blogs dedicated to it; Green has at least 30 different meme sites about him, which is incredible for a young YA author." Read more HERE

What is not reported widely however, is what fanthropologist, Meredith Levine, delves into more deeply in her blog on Zefr, a young company founded by Richard Raddon which provides software solutions for brands and rights holders on YouTube, connecting brands and fans.  To  further the aims of fans suits the suits just fine but in the case of "The Fault in Our Stars" branding and fandom takes a more altruistic route toward by using media as a means to improve our world. To really understand “The numbers” as The Wrap reports them, Read:

The Vlogbrothers and The Project 4 Awesome shows some of the activities of John Green.

"YouTube has a reputation for being a platform for entertainment, but YouTubers also understand how to wield their influence for the greater good.”

For further reading on this YA phenom and

the film adaptation of the best selling book which is wowing the crowds, read screenwriters Scott Newstadter and Michael Weber as they talk about adapting it here in Zorianna Kit ’s Studio System News: http://www.studiosystemnews.com/from-start-to-finish-screenwriters-scott-neustadter-michael-weber-talk-adapting-the-much-loved-novel-the-fault-in-our-stars/


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