Sydney Levine | Indiewire

Content is Gold 333: Thanks to http://www.FusionSpark.com for the info. The "New Normal" for marketing is that it has to include ''Content''. However, most content budgets are inadequate. There's a Competitive Imperative for better funding "Content is Gold" is a better analogy. "Content is Gold" analogy applies to Non-profit, Business and Government communications initiatives.