xack 4 : What is Content Marketing? Thanks to http://www.contentlaunch.com for this info. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. PART I: Content: It's the Currency What Is Content Marketing? Analyzing Your Current Web Content and Mobile Presence Performing Keyword and Competitive Research PART II: Content for the Web Website Content—Including Case Studies, E-Books, White Papers, and Articles Press Releases and Media/Press Rooms Part III: Content for Community and Mobile Social Media Content Blog Content E-Mail Content—Auto-responders, Newsletters Video Content Audio Content—Webinars Content for Mobile Putting It All Together: Unleashing Your Content Marketing Machine Through content marketing, you convert prospects into customers and customers into loyal, lifelong, repeat buyers. Utilizing the power of opt-in permission to deliver content via e-mail, RSS feeds, social media channels, and other methods, your goal is to become a valued resource for hundreds and thousands of people who, in time, will want to buy what you sell. You don't want to sell them once and never see them again. You want to make a friend—a friend who enjoys buying from you—for life.