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zack 2 : Content Marketing Strategy Tip and Tricks - Thanks to http://www.verticalmeasures.com Strategy will evolve through the whole process - Why are you creating the content you are creating? Who is your audience? Who are you? -- Determine your "voice" What types of content will you create? How will you develop your content? When will you develop your content? What does success look like? What is different a year from now? Content is found through social media and search engines -- so optimize it! Web pages, News, Local, Images & Videos Links pointing to your content Titles & title tags (viewed in results) Description meta tag (viewed in results) Image alt text tags H1 Tag (headline tag -- only one!) Page load times Freshness of content URL structure (short & include KW's) Understand who your customer is and where they are online. Conduct PR and blogger pitches Develop relationships & build partnerships People share your ideas, link to your content. Mentions & Shares are signals (especially G+) Identify low hanging fruit Internal links Student or Instructor blogs Blog & forum participation Where you have relationships Local partners & listings Competitive research for similar content The best links: Are from trusted sites Have varied anchor text Are from many different, relevant websites Determined editorially

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