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All Your Distribution Options In One Image

by James Franklin
January 3, 2012 2:18 PM
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A picture's worth a thousand words, right?  I mean that is why movies have so much impact, right?  2011 did seem like the year that data visualization went mainstream.  I know I understand and I remember things much better when an imagistic way of expressing things is found.  I was very excited to receive this chart from James Franklin.  It's pretty complete.  Click through to download the chart, and let us know if you have ways to improve it though. In the full chart, all items are grouped and listed from the end customer’s point of view as a final product. Distributors, agregators and other third-parties have been ignored.

James Franklin is the creator of Moviesparx, the founder of Pixeco and Creative Director at the Channel 4 Britdoc Foundation. Over the last 7 years he's worked on the marketing for over 100 high profile films and has created a web based tool to make the whole process easier, it's called Moviesparx.
Twitter: @jamesfranklin

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  • Ronald Sallon | January 17, 2012 1:48 PMReply

    Our online International Movie Trailer Festival and contest is running now and is calling
    for movie trailers of movies made or in the dream stage to send in trailers for consideration. is awarding cash and other prizes plus an opportunity for theatrical distribution,
    and global exposure of your work. Each submission gets its own page and URL to promote your work and get votes in the Peoples Choice Awards. Deadline March 2012

  • army | January 4, 2012 9:30 PMReply

    D find your true love? ^^we-a-l-thy-ch-a-ts,,,,c\\\0\\m

  • kaka | January 6, 2012 3:14 AM

    Oh, it's a cool site really.

  • Meyer Shwarzstein | January 4, 2012 2:27 PMReply

    Sorry to be a nitpicker, but I disagree with this approach because is mixes technology with marketing. For example, YouTube can be used as a VOD platform - but is streamed. To watch VOD on DirecTV, you need to download a movie thru Internet Protocol.

    I maintain that there are only four ways to sell movies (not including ancillary rights such as merchandising.

    1) For sale - this includes DVD and other recordable formats, downloads, ultraviolet, and cloud-based lockboxes.
    2) For rent - this includes theatrical, DVD rental, transactional VOD, airlines, hotels
    3) For free - this includes all ad-supported platforms, including basic cable, network TV, Hulu (not Hulu plus), YouTube (non-transactional), and, one may argue, sponsored screenings for which there is no charge
    4) On a subscription basis - Netflix, HBO, Showtime, EPIX, Starz, Hulu Plus, Amazon Prime, etc.

    I don't think HOW something is distributed matters. Only how it's marketed.


  • James Franklin | January 8, 2012 8:06 PM

    Thanks Meyer, you are completely right. When I started making this chart I ran into several problems like this, in that the mechanism of delivery and the pricing model (eg rental, purchase, free etc) clash so it's not easy to neatly categorise many types of service - YouTube is an excellent example. This was the best compromise I could find, but if you can suggest a better way I'd happily add it to a future update.

  • Susan Albershardt | January 4, 2012 2:23 PMReply

    Great chart! I, too, would love a hi-res version when it's available. There are a few revisions I'd make.

    1. Under Television, add coaxial cable, fiber optics and game consoles. Cable and satellite are actually Pay TV. Premium TV should be added, which includes HBO/Showtime, etc. Terrestrial TV is actually called Broadcast TV or Free TV as it comes over the airwaves.
    2. Under Internet, add game consoles. Add a branded Website as an example in each category. I'm not sure how DRM is a distribution option, it's an encryption technology that can be applied to physical and digital media, as well as hardware.
    3. Under Physical, add Kiosks (e.g., Netflix)
    4. Add another section called Ancillary Revenue and place Merchandise under this, as opposed to Physical. To ancillary revenue, also add video games, hotel/motel, in flight, non-theatrical (prisons, cruise ships, college film night, etc.). Toys should be added to merchandise.

    Just my 2 cents.

  • James Franklin | January 8, 2012 8:15 PM

    Thanks Susan - glad you like it. I have a printable PDF version if you can print it out - please email me for the file. Just my first name at moviesparx dot com. I'm going to add your excellent suggestions to a revised version, thank you. I like the idea of ancillary revenue - but I would limit this to any non-screening revenue such as all merchandise, games etc. Just one other thing - terrestrial TV is a British expression it turns out, so I'll try and find a more international term to differentiate from other free broadcast tv options.

  • Christopher F. Smith | January 4, 2012 2:06 PMReply

    Wow! This kicks ass! Would love to hang this.

    Quick request: Fix the typo in 'agregator'? Sorry - it'll drive me nut if I look at this a lot.

  • james franklin | January 8, 2012 8:16 PM

    Opps - spelling was never my strong point. Will correct in the second version. Please email me for the printable version.

  • Christopher F. Smith | January 4, 2012 2:07 PM

    'nut' = 'nuts'.

  • alphonse ronel | January 4, 2012 1:50 PMReply

    i need a dessalines movie or haiti independence day movie

  • Pratibha Parmar | January 4, 2012 9:41 AMReply

    Great chart James. Ditto Ron above. Would love a poster size version for easier reference. cheers.

  • David Larkin | January 3, 2012 4:52 PMReply

    Whew. That's why we built

  • Kevin Tostado | January 3, 2012 4:23 PMReply

    Great chart, James! Perhaps Airline TV could also read "Military & Cruise" as well as those are distribution options are generally lumped together and are both free to air options?

  • Ron Merk | January 3, 2012 3:49 PMReply

    Would love to get a high res graphic of this image and make a poster for my office. Where could I get one? Is there a key to solving this mystery of where to start first?

  • Orly Ravid | January 3, 2012 3:42 PMReply

    This is fun, James! thanks. I wish I played darts, I'd use it for that too :-)
    Great reconnecting with you recently and looking forward to working together. Cheers and Happy new year!

  • James Franklin | January 8, 2012 8:19 PM

    Thanks Orly! Which option would be the bullseye? Thanks for all your kind support - and happy new year to you too!

  • Bud Anderson | January 3, 2012 3:42 PMReply

    How about a poster?????
    I'd buy one.

  • James Franklin | January 8, 2012 8:18 PM

    I'm thinking of doing a small print run and sending one to all our clients. Please email me if you'd like a hi-res PDF.

  • eliane guimaraes | January 3, 2012 3:20 PMReply

    James, thanks for this amazing tool!!!!!!

Hope on social

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