Blake Whitman on "How To Find Music To Use Legally In Videos (Announcing Vimeo's New Music Store)"

by Ted Hope
September 21, 2011 3:00 AM
1 Comment
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The world keeps getting better and better -- at least in terms how we can create better work and get it seen. Today, has brought some more good news.

Blake Whitman, Vimeo's VP of Creative Development, announces Vimeo's New Music Store:

In addition to being Vimeo’s VP of Creative Development, I also make videos. Something that I’ve been struggling with for a while now, is how to find music that I can legally use in my videos. I search and search and search every music related site on the net and it ends up taking WAY too much of my time. And even when I find that needle in the haystack, figuring out how to actually use the song (legally that is) is a whole other story. Do I contact the musician? The label? Do I need an attorney and who's going to pay for that?!

So we had an idea. Wouldn’t it be great to create a place on Vimeo to easily discover, license and download music? Well, the obvious answer is OF COURSE, but we wanted to make sure it would be easy and intuitive to use. So we decided to create Music Store, a music library powered by two great curated music providers, Audiosocket and the Free Music Archive. The library allows anyone to search tracks by lots of different criteria and provides license agreements right there on the site. You can purchase and/or download music easily and then throw it in an editor and start editing!

Check the key features:

     • Over 45,000 songs

     •Three types of licenses: 1) Creative Commons licenses which are free (yes free), 2) Personal use, Non-commercial, web-use licenses for the casual user which are $1.99 per track; and 3) Commercial, web-use licenses for professional users which are $98 per track.

     •Searchable by over 100 features like tempo, mood, theme, genre and instrumentation

Vimeo’s mission is to inspire and empower video creators. Vimeo Music Store is just another step in our effort to help people make better videos! Check it out here:

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1 Comment

  • Johnny O | September 21, 2011 7:27 AMReply

    Long time reader, first time poster.

    Thanks for this and all the other cool articles!

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