By Ted Hope | Indiewire August 29, 2011 at 3:00AM
Metaphors reveal truths. Analogies help us have deeper understanding. Perhaps we have been looking at our business in the wrong way. Today Brave Thinker David Geertz offerrs up a fun new vision on how to see what we all are doing.
Scientists have discovered a new element called FILMIUM!
Filmium (F on the periodic table) exists oddly enough within transmission lines, servers, and other devices that can store and deliver binary information packets.
This new but quickly growing habitat of fiber where filmium is being discovered has forced scientists into creating a new periodic class to house it called the ELECTRO class.
What is most interesting is that filmium requires a gestational period of about 24 months and has rare attributes that change from each discovery or deposit making it somewhat of a hybrid and giving it oddly enough - human characteristics! No deposit of filmium has the same characteristics making it truly unique but at the same time making it prey to free markets based on factors of instability.
That being said most of these unique attributes never move past the gestational period and die with the actual lines from where they are transmitted. In fact, upon looking closer most of these deposits of filmium lie just below the surface never to be extracted at all and what scientists see and now recognize is the need to build a extraction program in hyper localized areas to allow for the filmium to flow to the surface and be consumed.
In the past deposits of other minerals and elements required the staking of claims and were very cost intensive, but scientists, business people and consumers alike are now seeing that the cost of staking a claim and becoming a purveyor of the goods within the lines at these hyper local locations is very affordable. So affordable that some people are calling filmium the next gold rush!
The pre-selling of future revenues in the past via way of staking a land claim was limited to those who had large amounts of capital but filmium is now demonstrating that staking a claim could be as low as buying a large pizza. This of course has speculators sniffing around and wanting to hear more about the first public deposits that will be made available, and the timing couldn’t be better as many people are looking for alternative sources of income, but are not prepared to lay down huge amounts of capital.
The first offerings of Filmium deposits are set to hit the market in about a month’s time and it will be interesting to see which deposits the market flocks to and more importantly...for what reasons.
It might also be noted that since the time of writing this post there have been 3 other discoveries within the electro class. Scientists have duly named them Musicum (MU), Bookite (B), and Gamium (Gm).
David Geertz has worked in the film business since 1992 and is a partner in Binoir Media, a diversified holding company that has a focus in the content sector and is heavily engaged in building social utilities for the producers to assist them in funding, marketing, distribution and audience participation of independent media based projects. David's work currently focuses on finding the new sweet spot for ensuring a balanced approach to funding and profiting in the content sector through his newest technology company SoKap.