By Ted Hope | Hope for Film September 5, 2011 at 12:30PM
The other day, I posted a WIP list of some of the many tools and platforms filmmakers have it their disposal these days. It's hard to make heads or tails of them. How do we determine which ones we should use?
Luckily we have each other to help sort it out. Ari Gold takes the leap today and shares his experience on working with Stonehenge to build an app for his film ADVENTURES IN POWER. Hopefully those of you have that have used any other tools or platforms will let me know and share a post.
In marketing my movie "Adventures of Power", I've said yes to every opportunity that came my way, from making collaborative videos with Youtube stars, to making a phone App for my movie, to standing on the street in costume. The Film Collaborative, which every filmmaker should work with, put me in touch with Stonehenge, a company that makes Apps for movies. Being an early adopter of new distribution technologies can be exciting because you write the rules; on the other hand it's sometimes hard to track the return on investment. Stonehenge made a really cool air-drums and film App for my movie, and we've had people downloading it all over the world. It was fascinating to see where the App has done well (I never would have predicted big downloads in Jordan, for example!). Unfortunately, in a world where people like to get their digital content for free, we've had tons more downloads than sales of the paid-version of our App, which includes the whole movie, and it's impossible to track how many DVD sales were driven by people getting into the App. But Stonehenge has been on-the-ball with making this experiment as good as it can be.