What Are Americans Content Consumption Preferences?
Per Hollywood Reporter:
according to a March study from PricewaterhouseCoopers. PwC reported that the Netflix model of mailing DVDs is No. 1 with consumers, with 43 percent of Americans doing it, while the subscription streaming service where Netflix also is dominant is No. 2 at 32 percent. Third is a la carte streaming, fourth is renting a DVD from a kiosk, and fifth is renting from a video store.
The Digital Entertainment Group recently said that while sales and rentals of DVD and Blu-ray discs in the U.S. dipped 6 percent to $16.3 billion in 2010, digital sales and rentals rose 19 percent to $2.5 billion.
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1 Comment
Tiffany Shlain | May 31, 2011 2:05 AM
very, very interesting. Like that one metrix dropped by 6 percent (DVD) but digital rose by 19%. that's a nice 13% increase overall.