January 19, 2008
Holy "Cloverfield"

J.J. Abrams' internet marketing bonanza, Cloverfield opened huge last night, grossing $18 million Friday (according to Fantasy Moguls), and heading for a January record (by far) $45-50 million weekend. The previous record was the Star Wars re-release back in 1997, which took in $35.9 million. The Katherine Heigl rom-com 27 Dresses practiced some smart counter programming this weekend as well, taking $8.6 million on Friday en route to $24-27 million over the weekend. While Katie Holmes' return to the screen predictably tanked, as Mad Money made no such thing, taking $2.25 million on Friday.

Posted by peter to Box Office at 01:32PM on Jan 19, 2008
Comments

mad money will have its day.
just you wait.

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