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Pixar Releases New, Beautiful Poster for 'Brave' While First Look at DreamWorks' 'Turbo' Doesn't Quite Rev Our Engines

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by Drew Taylor
February 23, 2012 12:37 PM
2 Comments
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A brand new poster for Disney/Pixar's forthcoming feminist fairy tale "Brave" debuted over at the film's official iTunes trailer page (via Coming Soon). It's a brilliant combination of several aspects of the film that have been teased via various promotional images – our heroine, Merida (Kelly Macdonald), a tangle of red hair atop her head, virtuously clutching her bow, a string of mystical glowing stones, and a fearsome bear in the background (keep in mind the movie was originally, more creatively called "The Bear and the Bow"). It's a moody and fierce image and it's enough to keep us excited (while we try to forget about all that creative in-fighting that went on during the film's rocky production). On the complete opposite end of the spectrum, however, is a teaser image for DreamWorks Animation's "Turbo" (via First Showing).

Now, before we get into the "Turbo" poster it should be known that it's a sales poster, not an official one sheet. Moreover, it's not that easy to hate on DreamWorks Animation movies, especially after Chris Sanders and Dean DeBlois' genuine masterpiece "How to Train Your Dragon." Since then, their string of films has been above average, with Guillermo del Toro coming on board as a kind of creative overseer and shepherding films like "Puss in Boots" and "Kung Fu Panda 2" to Best Animated Feature nominations (in a year that saw Pixar sitting one out due to the general horribleness of "Cars 2"). Plus they have some exciting stuff coming up – "Madagascar 3" with some help from Noah Baumbach plus new movies from Chris Sanders ("The Croods"), Dean DeBlois ("How to Train Your Dragon 2") and a "Mr. Sherman and Peabody" movie from "Lion King" co-director Rob Minkoff.

But "Turbo," which is slated for a summer 2013 slot, is about (deep breath) a garden snail named Turbo (Ryan Reynolds) who, good lord, "dreams of becoming the fastest snail in the world." After a "freak accident" he apparently becomes emboldened with a super-charged shell (or something) and…competes in the F-1 race car circuit? The image primarily features Turbo, which goes to show you that character design has never been a strong suit of DreamWorks Animation, and the whole thing looks cheap and glossy and makes us want to jump out a window. It also seems to be a crass rip-off of "Cars," several years too late. We understand that it's an incredibly early piece of promotional art but we're pretty sure we're going to be busy all of summer 2013 just so we don't have to sit through this thing.

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2 Comments

  • vonDread | February 24, 2012 2:44 AMReply

    NNNNOOOOOO!!!! WTF happened to the lovely green hues in the Brave ads? Why does every goddamn poster for every goodamn blockbuster have to fall into this trap of contrasting blues and oranges? It's so fucking contrived and hacky. Fuck you marketing execs and your fucking asshole focus groups.

  • Christian | February 23, 2012 4:03 PMReply

    Totally agreed. That Turbo poster looks like an iPhone video game?!

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