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20 New Images From The 'The Hobbit: An Unexpected Journey,' Including First Look At Lee Pace As Legolas' Dad

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist September 9, 2012 at 11:04AM

We imagine one of the buzz words in movie marketing departments these days, along with 'Pinterest' and 'viral games' is 'app.' Barely any major movie hits theaters without some kind of iOS-related promotional tie-in, often in the form of a game, or something similar. Some are genuinely nifty (the Hans Zimmer one for "Inception" was pretty great), most are a bit half-hearted, but few are particularly revelatory about the movie themselves.
The Hobbit: An Unexpected Journey
The Hobbit: An Unexpected Journey
The Hobbit: An Unexpected Journey, James Nesbitt
The Hobbit: An Unexpected Journey (set-photo)
Hobbit, Dean O'Gorman, Aidan Turner
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This article is related to: The Hobbit: An Unexpected Journey, The Hobbit, Peter Jackson, Richard Armitage, Aidan Turner, Lee Pace

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