Click to Skip Ad
Closing in...
Review: ‘Mission: Impossible — Rogue Nation’ Starring Tom Cruise, Rebecca Ferguson, Jeremy Renner & More Review: ‘Mission: Impossible — Rogue Nation’ Starring Tom Cruise, Rebecca Ferguson, Jeremy Renner & More Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Union Rep Says Safety Was A Concern On 'The Revenant' Shoot Union Rep Says Safety Was A Concern On 'The Revenant' Shoot All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie

'47 Ronin' Director Carl Erik Rinsch Creates Unique Streetview Ad For Mercedes

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist November 15, 2011 at 10:30AM

'47 Ronin' Director Carl Erik Rinsch Creates Unique Streetview Ad For Mercedes
1

In the spring of 2010, Hollywood found themselves falling over director Carl Erik Rinsch thanks to his sci-fi short film "The Gift." Already known as an acclaimed commercials director, who was once in line to direct what has become "Prometheus" before Ridley Scott took it over himself, Rinsch's big screen talents will soon be on display with the Keanu Reeves starring samurai flick "47 Ronin" arriving next year. But keeping his directorial muscles flexed, Rinch has stepped back into the commerical world for a pretty intriguing little spot.

Starring Mariah Bonner and scored by one half of "The Social Network" composing team Atticus Ross (Bonner also had a small role in that film) the Escape The Map campaign riffs on "Inception" a bit and utilizes Google streetview, to put participants literally in the driver's seat of a C 63 AMG Coupé in a sci-fi tale blending the theme of identity in the digital age with a straight up action piece. It's probably best experienced by the user on the interactive site, but you can get a flavor of it with a screen-capture below along with an official TV spot as well.

Not unlike the Chris Milk directed video for Arcade Fire's "We Used To Wait" which also used the power of Google for an interesting effect, this one is probably worth some time on your next coffee break. Meanwhile, "47 Ronin" will cut a path into theaters on November 21, 2012. [via /Film]

This article is related to: Carl Erik Rinsch, Atticus Ross


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates