Click to Skip Ad
Closing in...
How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape 'MacGyver' Movie Reboot And New TV Series Pilot On The Way 'MacGyver' Movie Reboot And New TV Series Pilot On The Way Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video SAG Award Winners: ‘Spotlight’ Wins Best Ensemble, Leonardo DiCaprio, Idris Elba & Brie Larson Also Score Big SAG Award Winners: ‘Spotlight’ Wins Best Ensemble, Leonardo DiCaprio, Idris Elba & Brie Larson Also Score Big Review: ‘Jane Got A Gun’ Starring Natalie Portman, Joel Edgerton & Ewan McGregor Review: ‘Jane Got A Gun’ Starring Natalie Portman, Joel Edgerton & Ewan McGregor The 25 Most Anticipated New TV Shows Of 2016 The 25 Most Anticipated New TV Shows Of 2016 The 20 Best Documentaries Of 2015 The 20 Best Documentaries Of 2015 The 20 Best Films Of 2015 The 20 Best Films Of 2015 The 25 Best Action Movies Of The 21st Century So Far The 25 Best Action Movies Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More

48fps Version Of 'The Hobbit: An Unexpected Journey' Will Only Play In Limited Release

The Playlist By Cain Rodriguez | The Playlist August 8, 2012 at 9:23AM

With all the talk of the recently announced third film (“The Hobbit: Tokyo Drift,” anyone?), the earlier hoopla over intended framerate of Peter Jackson's "The Hobbit" films has fallen to the wayside. In case you forgot, the director showcased some footage from “The Hobbit: An Unexpected Journey” in the intended 48fps 3D format in the spring at CinemaCon, and the reaction was less than enthusiastic. Despite Jackson’s defense of the format, it looks like the response from CinemaCon has cooled Warner Bros. on their push for the format.
6
The Hobbit: An Unexpected Journey

With all the talk of the recently announced third film (The Hobbit: Tokyo Drift,” anyone?), the earlier hoopla over intended framerate of Peter Jackson's "The Hobbit" films has fallen to the wayside. In case you forgot, the director showcased some footage from “The Hobbit: An Unexpected Journey” in the intended 48fps 3D format in the spring at CinemaCon, and the reaction was less than enthusiastic. Despite Jackson’s defense of the format, it looks like the response from CinemaCon has cooled Warner Bros. on their push for the format.

Variety is reporting that the studio is keeping the high frame-rate release “fairly small...[in] only select locations, perhaps not even into all major cities.” That may be because general audiences don't know/care what 48fps is yet, or because currently there still aren’t any theaters ready to project at the higher frame rate. And that latter point in particular, seems to be the stickiest. The cost of upgrading the software in digital projectors was previously reported to be in the neighborhood of $10,000 and moreover, some projectors aren't able to make the boost, so theater owners in some case would need to buy all new equipment. But even if projectors can be upgraded, the process isn't easy, an depending on what theaters have, additional hardware might be required.

And while vendors are touting 48fps as the wave of the future (of course they are, they have equipment to sell), we'd reckon theater owners may be wary after dropping all kinds of money in recent years to upgrade their theaters for digital and 3D, only to see audiences for the latter becoming much more choosy about what they pay premium dollars for. Undergoing a potentially costly and complicated process for the sake of one movie -- even if it is "The Hobbit: An Unexpected Journey" -- is probably a hard sell for many.

As we get closer to the December 13th release date, the studio will most likely release a list of theaters that will be equipped to handle the new format, so prepare to make some road trips folks. Or will you? Does seeing a movie in 48fps interest you at all? Or is just another high tech fad aimed at getting even more money out of your wallet?

This article is related to: The Hobbit: An Unexpected Journey, Warner Bros.


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates