- By Oliver Lyttelton
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- April 24, 2012 8:02 AM
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- 0 Comments
The power shift in the blockbuster world is starting to drift away from Hollywood. The U.S. still makes the bulk of the product, of course. But particularly for action and science-fiction movies (doubly so for those in 3D), studios rely on overseas grosses, especially in Asian markets like Japan, India, Korea and, most importantly, China, all of which are hungry for tentpole product to make their movies profitable. It's a telling indicator that blockbusters like "Battleship" and "The Avengers" are landing overseas weeks ahead of their debuts in the U.S. And more and more, studio movies are engineered from the ground up to play well abroad as Chinese and Indian companies are increasingly financing large chunks of blockbusters, and international stars crop up in the pictures -- take Japanese actor Tadanobu Osano, who plays essentially the second lead in both "Battleship" and the upcoming "47 Ronin."
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