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Rome Review: French Rom-Com 'Populaire' Is A Chocolate Box Movie - Pretty, Sweet, May Cause Slight Sugar Headache

  • By Jessica Kiang
  • |
  • November 13, 2012 8:27 AM
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The Weinstein Company secured the U.S. distribution rights to “Populaire,” the '50s-set French rom-com that premiered Out of Competition at the Rome Film Festival, back in March, and it’s easy to see why. Boasting a chic, stylized period setting, dotted with bubblegum colors, sharp tailoring and lacquered updos, the film is the kind of undemanding confection that should prove a straightforward transatlantic sell, while its insouciant French-ness adds that bit of class that perhaps its nearest recent U.S. equivalent, “Down With Love,” lacked.

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