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The Playlist

Review: 'Iron Man 3' Is A Solid, Sometimes Surprising Start To Marvel's Phase Two Movies

  • By Oliver Lyttelton
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  • April 23, 2013 10:38 PM
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  • 16 Comments
Iron Man 3, poster header
After just about as successful a start as you could ask for (three new franchises, and one mega-franchise that kicked off with the third biggest movie of all time), the Marvel movie machine is moving into its next phase. And with it comes the risk of dilution; we're getting at least two movies a year (plus TV series "Agents Of S.H.I.E.L.D"), and with countless other superheroes also in the marketplace, there's a chance that diminishing returns could set in; what was once a special chance to see much-loved characters on the big screen might simply become a bi-annual check in to see much of what we've seen before.

Watch: 'Iron Man 3' Featurette Shows Off New Footage Of The Film & Supporting Characters

  • By Kevin Jagernauth
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  • April 9, 2013 4:36 PM
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  • 0 Comments
...because there is a marketing budget to spend, that's why. That's the answer to your question as to why Marvel keeps pumping out material for "Iron Man 3," which pretty much everyone on the planet Earth knows by now is coming out in a few short weeks. But there are still some treats to be had inside the blitzkrieg of advertising.

Spoilers & Spoilers: Kevin Feige & New International Trailer Threaten To Ruin Your 'Iron Man 3' Experience

  • By Edward Davis
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  • March 25, 2013 12:43 PM
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  • 2 Comments
Marvel Studios are usually pretty tight-lipped about spoilers in their movies, but recently they've been lifting the veil. Some fans complained recently that Marvel Chief Kevin Feige was revealing too many spoilers, but apparently the honcho said, these media reveals are not spoilers but "bonuses" (now that's a fun spin). Well, if you want to know some of the goods about "Iron Man 3," come on down, but if you'd rather go in blind, beware, spoiler abound.

Guy Pearce, Gwyneth Paltrow & Don Cheadle Pop Up With Robert Downey Jr. In New 'Iron Man 3' Pics

  • By Joe Cunningham
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  • March 1, 2013 10:42 AM
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  • 0 Comments
The marketing machine (or should that be the Stark-eting machine?...no? Sorry...) behind “Iron Man 3” is now working at full capacity so expect to be bombarded with little bits and pieces from the Marvel three-quel between now and its April/May release date (and a new trailer next week, fyi). Disney will have high expectations for Shane Black’s take on Tony Stark, and its performance should give us a good gauge of just how much of a boost the $1.5 billion-grossing “The Avengers” will give each of the standalone Marvel movies. With the first two "Iron Man" movies grossing $585 million and $624 million respectively, there’s still the slim possibility that Marvel could have another billion dollar hit on their hands this summer.

Pepper Potts Prays For 'Iron Man 3' In New Poster

  • By Kevin Jagernauth
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  • February 25, 2013 10:20 AM
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  • 0 Comments
We have to admit that if anyone had told us that Pepper Potts would serve as the emotional lynchpin in the "Iron Man" movies before they came out, we wouldn't have believed them. However, thanks to some great chemistry between Gwyneth Paltrow and Robert Downey Jr., and decent writing to go along with it, the pair serve as the best and most fleshed out relationship of any of the Marvel movies. And once again, in the series' third installment, their union is being put to the test.

Watch: 'Iron Man 3' Flies To The Rescue In Super Bowl Teaser Trailer

  • By Kevin Jagernauth
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  • February 3, 2013 9:07 PM
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  • 2 Comments
So you spend millions and million of dollars on a Super Bowl spot, only to have every other rival studio drop their ads right at the same time. Smart marketing? We'll let the accountants sort it out, but Marvel is hoping to transform jocks into nerds with this Super Bowl spot.

First Images Of Robert Downey Jr, Gwyneth Paltrow & Ben Kingsley In 'Iron Man 3'

  • By Kevin Jagernauth
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  • October 22, 2012 7:48 AM
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  • 11 Comments
After sketchy set photos and first look images that teased rather than revealed, with the first trailer set to hit tomorrow, a fresh batch of new images from "Iron Man 3" have arrived promising both action and romance, just as the fans expect. And as Marvel honcho Kevin Feige explains, Tony Stark will be facing his gravest threat yet.

First Look: 'Iron Man 3' Teaser Trailer Unlocked By SuperFans From Facebook

  • By Edward Davis
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  • October 21, 2012 1:11 PM
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  • 7 Comments
The trailer for Disney/Marvel's "Iron Man 3" debuts in mere days (Tuesday, October 23), which means, of course, something has to hit first, and that something is a teaser trailer, or perhaps more accurately, a 17-second trailer for the trailer. It doesn't reveal much, though it does show Pepper Potts in pain, potentially being tortured, which we suppose means she's finally part of the storyline in a more significant way. It also shows Tony Stark's latest Iron Man armor (mark 7? It's hard to keep up). The "Iron Man 3" synopsis was released late last week and it's as vague as humanly possible: Tony Stark is challenged, has to face secrets that have haunted him all along, blah, blah, etc. etc. Here it is if you're curious.

Gwyneth Paltrow Eats Up 'Blood, Bones & Butter'

  • By Joe Cunningham
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  • July 19, 2012 10:49 AM
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  • 0 Comments
The last film that we saw her in was “The Avengers,” in all likelihood the next film that we’ll see her in is “Iron Man 3,” and in the week after Comic-Con most of the talk has been about whether she’ll ever don the metal suit in any future Marvel movies. As a result, it has been easy to forget that Gwyneth Paltrow is an established actress outside of the Marvel universe, but may be set to change (at least for a while) because we’ve got an announcement about her next non-Marvel project.

Do You Want To See Gwyneth Paltrow's Pepper Potts Put On The Iron Man Suit?

  • By Kevin Jagernauth
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  • July 18, 2012 4:28 PM
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  • 17 Comments
Well, we suppose it's not as out there as Mickey Rourke playing Ivan Vanko, or a talking raccoon and superhero tree in "Guardians Of The Galaxy," but it is still an idea that is enough to give one pause. Marvel has been thinking about strapping Gwyneth Paltrow's Pepper Potts into Tony Stark's Iron Man suit.

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