Click to Skip Ad
Closing in...
Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

What Next For Joss Whedon, Marvel & Hollywood After The Mammoth Success Of 'The Avengers'?

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist May 7, 2012 at 2:02PM

Most people thought "The Avengers" would make money. The five official Marvel movies to date, from 2008's "Iron Man" to last year's "Captain America" had, after all, made over $2.2 billion worldwide. But most figured that, given that the film followed on to four franchises simultaneously, that there would be a cap on it: surely if "Iron Man 2" made $600 million worldwide, that was the ceiling for the film's grosses? But thanks to sterling reviews, phenomenal word of mouth, and a strong marketing campaign, the film has already made that sum in less than two weeks of international release, topping it off with a record-breaking U.S. opening weekend of $200 million, $50 million ahead of estimates, and $30 million more than the previous record holder, last year's "Harry Potter and the Deathly Hallows Pt. 2"
7

The Avengers Chris Evans
Hollywood
There are lessons to be learned from "The Avengers" -- principally, giving a talented writer-director like Joss Whedon who loves and knows the characters is probably a good idea. We don't expect that to be the lesson that Hollywood to take away, unfortunately. Hell, even Marvel don't seem to be paying attention, with little-known TV helmer Alan Taylor in charge of "Thor 2," and the Russo Brothers and George Nolfi in the running for "Captain America 2" (maybe they're big fans, but we suspect they're principally guns for hire).

What we do expect to become a new trend in Hollywood are team-up movies. The logic goes that clearly audiences will come in droves to see more than one hero together, so expect to see more and more development following Marvel's long-form plans. Warner Bros in particular are almost certain to start chasing "Justice League" or "World's Finest" pictures (both nearly became a reality in the last decade, with George Miller and Wolfgang Petersen directing respectively). With Christopher Nolan, who's been resistent to team-up ideas, soon to wrap up his Bat-trilogy, the next reboot of the character will almost certainly be moving towards an 'Avengers'-style end-game (though it should be noted, Zack Snyder has already said his Supes will be sepearate from any of WB's plans for "Justice League"). But as Marvel did with The Hulk, it means that the studio can reboot failed properties like "Green Lantern" with a fresh start, and help as-yet-untouched characters like The Flash and Wonder Woman boot-up.

Could we see the trend expand beyond that? With Fox planning reboots of "Fantastic Four" and "Daredevil," it's possible that some of those characters will crop up in "The Wolverine" or others such X-Men movies. Might they even join forces with Sony and create a rival Marvel team-up movie featuring Spider-Man? Studio politics makes it unlikely, but it's not outside the realm of possibility. And comic books aren't the only limitations here: with "Snow White And The Huntsman" planned as a trilogy, could Universal start greenlighting other revisionist fairy-tale movies, with a kick-ass Rapunzel joining up with Kristen Stewart eventually? Could Disney see "Maleficent" cross paths with "Oz The Great and Powerful"? Might their "Magic Kingdom" movie see Jack Sparrow and Buzz Lightyear side-by-side? We hope not, but we're sure some development executive is already preparing a pitch...

This article is related to: The Avengers, Joss Whedon, Marvel, Features


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates