Click to Skip Ad
Closing in...
The 20 Worst Films Of 2015 So Far The 20 Worst Films Of 2015 So Far New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances The 25 Best TV Shows Of The 2014/2015 Season The 25 Best TV Shows Of The 2014/2015 Season The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season

What Next For Joss Whedon, Marvel & Hollywood After The Mammoth Success Of 'The Avengers'?

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist May 7, 2012 at 2:02PM

Most people thought "The Avengers" would make money. The five official Marvel movies to date, from 2008's "Iron Man" to last year's "Captain America" had, after all, made over $2.2 billion worldwide. But most figured that, given that the film followed on to four franchises simultaneously, that there would be a cap on it: surely if "Iron Man 2" made $600 million worldwide, that was the ceiling for the film's grosses? But thanks to sterling reviews, phenomenal word of mouth, and a strong marketing campaign, the film has already made that sum in less than two weeks of international release, topping it off with a record-breaking U.S. opening weekend of $200 million, $50 million ahead of estimates, and $30 million more than the previous record holder, last year's "Harry Potter and the Deathly Hallows Pt. 2"
7

The Avengers Chris Evans
Hollywood
There are lessons to be learned from "The Avengers" -- principally, giving a talented writer-director like Joss Whedon who loves and knows the characters is probably a good idea. We don't expect that to be the lesson that Hollywood to take away, unfortunately. Hell, even Marvel don't seem to be paying attention, with little-known TV helmer Alan Taylor in charge of "Thor 2," and the Russo Brothers and George Nolfi in the running for "Captain America 2" (maybe they're big fans, but we suspect they're principally guns for hire).

What we do expect to become a new trend in Hollywood are team-up movies. The logic goes that clearly audiences will come in droves to see more than one hero together, so expect to see more and more development following Marvel's long-form plans. Warner Bros in particular are almost certain to start chasing "Justice League" or "World's Finest" pictures (both nearly became a reality in the last decade, with George Miller and Wolfgang Petersen directing respectively). With Christopher Nolan, who's been resistent to team-up ideas, soon to wrap up his Bat-trilogy, the next reboot of the character will almost certainly be moving towards an 'Avengers'-style end-game (though it should be noted, Zack Snyder has already said his Supes will be sepearate from any of WB's plans for "Justice League"). But as Marvel did with The Hulk, it means that the studio can reboot failed properties like "Green Lantern" with a fresh start, and help as-yet-untouched characters like The Flash and Wonder Woman boot-up.

Could we see the trend expand beyond that? With Fox planning reboots of "Fantastic Four" and "Daredevil," it's possible that some of those characters will crop up in "The Wolverine" or others such X-Men movies. Might they even join forces with Sony and create a rival Marvel team-up movie featuring Spider-Man? Studio politics makes it unlikely, but it's not outside the realm of possibility. And comic books aren't the only limitations here: with "Snow White And The Huntsman" planned as a trilogy, could Universal start greenlighting other revisionist fairy-tale movies, with a kick-ass Rapunzel joining up with Kristen Stewart eventually? Could Disney see "Maleficent" cross paths with "Oz The Great and Powerful"? Might their "Magic Kingdom" movie see Jack Sparrow and Buzz Lightyear side-by-side? We hope not, but we're sure some development executive is already preparing a pitch...

This article is related to: The Avengers, Joss Whedon, Marvel, Features


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates