Click to Skip Ad
Closing in...
The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' Cannes Review: Todd Haynes' 'Carol' Starring Cate Blanchett & Rooney Mara Cannes Review: Todd Haynes' 'Carol' Starring Cate Blanchett & Rooney Mara Cannes Review: Gus Van Sant's 'The Sea Of Trees' Starring Matthew McConaughey, Ken Watanabe & Naomi Watts Cannes Review: Gus Van Sant's 'The Sea Of Trees' Starring Matthew McConaughey, Ken Watanabe & Naomi Watts Cannes Review: Woody Allen's 'Irrational Man' Starring Joaquin Phoenix, Emma Stone And Parker Posey Cannes Review: Woody Allen's 'Irrational Man' Starring Joaquin Phoenix, Emma Stone And Parker Posey Simon Pegg Reveals Daniel Craig's Role In 'Star Wars: The Force Awakens' Simon Pegg Reveals Daniel Craig's Role In 'Star Wars: The Force Awakens' Cannes Review: Yorgos Lanthimos' Outstanding 'The Lobster' Starring Colin Farrell, Rachel Weisz & John C Reilly Cannes Review: Yorgos Lanthimos' Outstanding 'The Lobster' Starring Colin Farrell, Rachel Weisz & John C Reilly Watch: Michael Fassbender & Marion Cotillard In The Intense First Clip For ‘Macbeth’ Watch: Michael Fassbender & Marion Cotillard In The Intense First Clip For ‘Macbeth’ George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Analyst Already Predicting $1.2 Billion Box Office For 'Star Wars: Episode 7'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist July 9, 2013 at 11:20AM

With the last two years finding Disney dropping two expensive mega-bombs -- "John Carter" which hit the studio for $200 million in losses and "The Lone Ranger" expected to wind up in the negative somewhere between $150-190 million -- you might think that shareholders and Wall Street types would be getting nervous. You would be wrong. You see, Disney has a little lightsaber in their corner that is glowing so promisingly that people are already beginning to count the money the studio is going to mint on "Star Wars: Episode 7." Even though it's not due in theaters until 2015...
10
Star Wars Lineup

With the last two years finding Disney dropping two expensive mega-bombs -- "John Carter" which hit the studio for $200 million in losses and "The Lone Ranger" expected to wind up in the negative somewhere between $150-190 million -- you might think that shareholders and Wall Street types would be getting nervous. You would be wrong. You see, Disney has a little lightsaber in their corner that is glowing so promisingly that people are already beginning to count the money the studio is going to mint on "Star Wars: Episode 7." Even though it's not due in theaters until 2015...

Variety reports that even though "The Lone Ranger" tanked on the weekend, Disney's stock prices went up on Monday, and it's all due to "Star Wars: Episode 7." So how much cheddar is this going to pour on the crisp nachos that is Disney's bank account? According to Credit Suisse’s Michael Senn: $1.2 billion in box office, plus whatever ungodly amount more from merchandising, with a staggeringly precise figure of $733 million in profits predicted... just from the first film

Ordinarily, we'd go on about how predicting box office for a movie that's due in two years is sort of the worst -- okay, it is -- but really, it's not a matter of if "Star Wars: Episode 7" will cross $1 billion, it's by how much. This is a franchise that can keep serving up diminishing returns, and fans will gripe, complain, sign up for boycotts and then put on their Boba Fett t-shirt and line up on opening day to see whatever is being dished up next.

If anything, we can only imagine that behind-the-scenes, the pressure on J.J. Abrams and co. to deliver an experience that not only pleases fans but hits the four quadrant sweet spot Disney needs is growing. It's interesting to note that the prediction by Senn in box office dollars is less than the $1.5 billion earned by "The Avengers" -- has Marvel taken over as the most valuable cinematic brand at Disney? We'll see, but something tells that if Abrams hits it out of the park, that $1.2 billion figure could be much, much more.

This article is related to: Star Wars: Episode VII — The Force Awakens, Walt Disney


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates