Are You Keeping Your Subscription? 86% Of Netflix Users Say ‘House of Cards' Makes Them Less Likely To Cancel

Television
by Charlie Schmidlin
February 20, 2013 10:18 AM
6 Comments
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If you’re anything like us, the last several weeks have been tinged with political intrigue, Robin Wright, and a massive helping of Freddy’s BBQ as Netflix’s “House of Cards” laid out its first season. Of course, the Kevin Spacey-led series snagged a boatload of publicity upon release, but whether that would turn into viewers proved another question entirely, and luckily the initial outlook is positive.

The good news come via investment firm Cowen and Co., who last week conducted a survey stating that 86% of Netflix subscribers are less likely to cut ties with the streaming service after seeing “House of Cards.” Additionally, 36% percent called the series “exceptional,” while 43% deemed it “good.” Moreover, 1 in every 10 users have watched an episode.

While an enormous response for a gamble viewed with hesitance, keep in mind that the sample size is also tremendously small: Of the 1,229 U.S. consumers surveyed over two days in February, only 346 confirmed themselves as Netflix subscribers. 226 others did classify themselves as non-subscribers with access to the service, but still, suddenly the positive reaction whittles down to little more than a movie theatre worth of viewers. And don't expect the content provider to drop any official numbers, as they've declared they have "no motivation" to do so, because their delivery method varies wildly from traditional TV.

However, rather than downplay the sample size’s comparatively small pool, the survey promises more original programming from Netflix if at all representative of the whole subscriber base. More so, the study should worry TV providers particularly, as 22.6% of Netflix subscribers said they’ve severed ties with their cable or satellite entirely to make room.

The $7.99/month price tag still remains a severe point of contention for most though (67.5%), so as long as Netflix keeps its quality of programming up while keeping its prices steady, all signs point to go for the future. As for “House of Cards,” its showrunner and head writer Beau Willimon tweeted that he’s writing seaons two now, with a planned start date for filming in mid-spring (though executive producer David Fincher may not be back to direct).

But having watched the series, is $7.99/month for Netflix worth it for you? Does the promise of more original programming like "Arrested Development" and Eli Roth's "Hemlock Grove" encourage you to stayed signed up? Let us know below. [Deadline]

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6 Comments

  • triguous | February 20, 2013 9:59 PMReply

    I've canceled my Netflix instant subscription. I finished watching House of Cards as the remaining days counted down, and I won't be renewing. There isn't much to watch movie-wise, and there never really has been. I'll renew once Season 2 is available.

  • Bryan Christiansen | February 20, 2013 11:26 AMReply

    I am a Communication Graduate Student, and I have to say, that sample size is fairly standard, even a bit high for most accepted survey work in academia. What is more important is whether or not it was truly representative of the population (presumably US residents here), and if it was achieved through proper random sampling, neither of which is indicated here.

  • Kyle Kennedy | February 20, 2013 11:04 AMReply

    I agree with Kevin. I majority of my colleagues have Netflix subscriptions. I feel that a majority of those are daily users, while there are still some that ignore that 7.99 monthly bill and only use it if there's a movie they've been waiting on that happens to show up. However, I do think they could really do something to the way people watch TV in the long run with more original programming. That is, if no other company figures this out and sees the success with these programs and actually makes something out of it. I feel consumers would be quick to try the hip, new service (if one were created) rather than joining Netflix even if it were a few bucks more because let's face it, even 10 bucks every month is easily payed and forgotten.

  • Kevin McCallum | February 20, 2013 10:27 AMReply

    The sample size was so small that the entire results from the article are statistically irrelevent. NFLX can't raise prices due to competition and $7.99 is such a small amount that subscribers tend to ignore the bill even if they don't use the service. Profit for Netflix will remain elusive due to content price wars both domestically and abroad. Also, if Netflix doesn't continue to spend heavily on content, the ability to attract additional subs is weak. They are caught in a bad business model.

  • Palace | February 21, 2013 4:07 PM

    NFLX is the stock symbol for Netflix, KT. Try to keep up with "generation lazy."

  • KT | February 20, 2013 11:20 AM

    ... Did you seriously just shorten/abbreviate Netflix to NFLX? Damn, this generation is lazy.

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