Click to Skip Ad
Closing in...
First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Keanu Reeves, Jim Carrey & Jason Momoa Join Ana Lily Amirpour’s Cannibal Love Story ‘The Bad Batch’ Keanu Reeves, Jim Carrey & Jason Momoa Join Ana Lily Amirpour’s Cannibal Love Story ‘The Bad Batch’ Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far 13 Cult Films About Cults 13 Cult Films About Cults The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

'Atlas Shrugged Pt. 1' Heads To DVD/Blu-Ray In Fall, Producer Insists Sequel Will Arrive In 2012

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist July 5, 2011 at 4:00AM

Oh, "Atlas Shrugged." Promoted as being some kind of fiercely independent film that would find an audience with die hard Tea Party types, it ultimately played for virtually nobody, scraping a mere $4.6 million (on a budget of $20 million) during its five week run this spring, along with plenty of scathing reviews to go with it. Hardly surprising for a film that was launched not as any grand artistic endeavour, but mostly because the rights were about to expire unless something was cobbled together and throw up on screen. No surprise then that the result was an adaptation we called "soulless" and "cut-rate" no matter where you stand on Ayn Rand and her politics. Indeed, it even seemed like the filmmakers had thrown in the towel, with the muted response seemingly killing plans for the planned sequels with producer and financier John Aglialoro saying, “Critics, you won. I’m having deep second thoughts on why I should do Part 2… Why should I put up all of that money if the critics are coming like lemmings? I’ll make my money back and I’ll make a profit, but do I wanna go and do two? Maybe I just wanna see my grandkids and go on strike.” But keep hope alive Randians because another cheapie, rushed movie might on its way to you soon!
0


Oh, "Atlas Shrugged." Promoted as being some kind of fiercely independent film that would find an audience with die hard Tea Party types, it ultimately played for virtually nobody, scraping a mere $4.6 million (on a budget of $20 million) during its five week run this spring, along with plenty of scathing reviews to go with it. Hardly surprising for a film that was launched not as any grand artistic endeavour, but mostly because the rights were about to expire unless something was cobbled together and throw up on screen. No surprise then that the result was an adaptation we called "soulless" and "cut-rate" no matter where you stand on Ayn Rand and her politics. Indeed, it even seemed like the filmmakers had thrown in the towel, with the muted response seemingly killing plans for the planned sequels with producer and financier John Aglialoro saying, “Critics, you won. I’m having deep second thoughts on why I should do Part 2… Why should I put up all of that money if the critics are coming like lemmings? I’ll make my money back and I’ll make a profit, but do I wanna go and do two? Maybe I just wanna see my grandkids and go on strike.” But keep hope alive Randians because another cheapie, rushed movie might on its way to you soon!

24 Frames reports that the filmmakers have struck a deal with 20th Century Fox to distribute the film on home video this fall and that alone seems to have lifted everyone's spirits. Ah, the power of commerce! And now, according to producer Harmon Kaslow, "all revenue" from the film will be poured into cranking out the sequel for release next year. "John has a much clearer perspective," Kaslow said of Aglialoro's change of heart . "He’s always wanted to have a studio level support for the film and I think feels that his effort in producing Part 1 has been validated by having the largest home video distributor in America aboard."

Of course, the only reason Fox is on board is because the producers are actually paying a fee to the studio to distribute the movie, but we suppose they'll take validation even if they have to manufacture it themselves. As for getting a bigger audience for the movie, Kaslow thinks better marketing might be the key. "What we discovered with the film is that it really doesn’t fit squarely into a lot of business models," said Kaslow. "We got incredible grass roots and community level support for the movie, but what we didn’t have was the polished marketing edge that the studios have perfected. Now we get to use their marketing, their fulfillment capacity. We think that makes more sense for us than mortgaging those rights off for a number."

Anyway, it seems the wooden acting, cheap sets and TV soap opera feel are yet to be addressed and we assume the principal cast will be back, mostly because we can't imagine they have anything better to do. The goal is to get the movie in theaters in time for the 2012 election when according to Kaslow, "There will be a debate going on about the direction of the country, and a lot of the groups who have embraced Ayn Rand’s philosophies will be engaged."

If at first you don't succeed, try and try again....something about that sounds very un-Randian.

This article is related to: Films, Atlas Shrugged: Part I


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates