Click to Skip Ad
Closing in...
Watch: First Trailer For Tim Burton's 'Big  Eyes' Starring Amy Adams And Christoph Waltz Watch: First Trailer For Tim Burton's 'Big Eyes' Starring Amy Adams And Christoph Waltz 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series First Look: Angelina Jolie And Brad Pitt In 'By The Sea' First Look: Angelina Jolie And Brad Pitt In 'By The Sea' The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

BRAAAAAAAAAHM! New 'Super 8' Trailer & TV Montage Channel The 'Inception' Sound Design

Photo of Oliver Lyttelton By Oliver Lyttelton | www.oliverlyttelton.com June 6, 2011 at 12:56PM

BRAAAAAAAAAHM! When you're selling things as expensive and diverse as blockbuster movies, it helps to have a formula you can follow, particularly when it comes to trailers and tv spots: it makes an audience feel safe to know that the movie that they're considering putting down their hard-earned cash for, is being marketed in a way similar to that one they enjoyed a couple of summers ago. BRAAAAAAAAAHM! In the mid 90s, for instance, it was hard to find any kind of trailer that didn't combine the phrase "In a world...," and the Hans Zimmer music from "Crimson Tide." More recently, there's the comic fake-out, most notably for kid-aimed movies about talking CGI creatures. Think you're getting a new "Harry Potter" trailer? Wrong, it's "Scooby Doo!"
0


BRAAAAAAAAAHM! When you're selling things as expensive and diverse as blockbuster movies, it helps to have a formula you can follow, particularly when it comes to trailers and tv spots: it makes an audience feel safe to know that the movie that they're considering putting down their hard-earned cash for, is being marketed in a way similar to that one they enjoyed a couple of summers ago. BRAAAAAAAAAHM! In the mid 90s, for instance, it was hard to find any kind of trailer that didn't combine the phrase "In a world...," and the Hans Zimmer music from "Crimson Tide." More recently, there's the comic fake-out, most notably for kid-aimed movies about talking CGI creatures. Think you're getting a new "Harry Potter" trailer? Wrong, it's "Scooby Doo!"

BRAAAAAAAAAHM! The most popular choice now, for pretty much every event movie around, is to use the "Inception" model: quick cuts, often fading in and out of black, with a noisy tubasynth sound design shouting 'This Is Important!' at the audience. And yes, while it may not have been the first to do it, the spots for Nolan's film definitely made a bigger cultural impact than their predecessors. Already this summer has yielded trailers in this mode for "Battle: Los Angeles," "Transformers: Dark of the Moon" and "Rise of the Planet of the Apes," and now J.J. Abrams has shown he's not above it all, with the latest clips for "Super 8" which lands later in the week.

BRAAAAAAAAAHM! To be fair, only the TV spot is quite so obvious about it: the trailer, which MTV debuted last night, keeps the focus on the kids, for the most part. But both contain quite a bit of new footage, including the biggest glimpses of so far of the havoc wreaked by the mysterious creature. Anyway, it continues to look super great, and according to our review from last week, it is. Watch both trailers below, and you can catch the film for yourself from this Friday, June 10th.


This article is related to: Films, Super 8


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates