Click to Skip Ad
Closing in...
New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' First Official Look: Jared Leto As The Joker In 'Suicide Squad' First Official Look: Jared Leto As The Joker In 'Suicide Squad' Joss Whedon Says He Earned More Making 'Dr. Horrible' Than 'The Avengers,' Weighs In On Marvel Vs. DC Joss Whedon Says He Earned More Making 'Dr. Horrible' Than 'The Avengers,' Weighs In On Marvel Vs. DC Tom Hardy Met Mel Gibson And Made Him A Bracelet, Says Michael Fassbender Was "The Sh*t" In School Tom Hardy Met Mel Gibson And Made Him A Bracelet, Says Michael Fassbender Was "The Sh*t" In School Native Actors Walk Off Set Of Adam Sandler's 'Ridiculous 6' Over Disrespectful, Insulting Script Native Actors Walk Off Set Of Adam Sandler's 'Ridiculous 6' Over Disrespectful, Insulting Script Watch: Johnny Depp Rages As Whitey Bulger In First Trailer For Gangster Tale 'Black Mass' Watch: Johnny Depp Rages As Whitey Bulger In First Trailer For Gangster Tale 'Black Mass' Gaspar Noe's 3D 'Love' And More Added To Cannes Film Festival Lineup Gaspar Noe's 3D 'Love' And More Added To Cannes Film Festival Lineup First Look: Johnny Depp Goes Gangster In As Whitey Bulger In 'Black Mass' First Look: Johnny Depp Goes Gangster In As Whitey Bulger In 'Black Mass' Watch: Tom Hanks, Leonardo DiCaprio, Anne Hathaway, Michael Fassbender And More Talk The Art Of Acting Watch: Tom Hanks, Leonardo DiCaprio, Anne Hathaway, Michael Fassbender And More Talk The Art Of Acting Review: Marvel’s ‘Avengers: Age Of Ultron’ Starring Robert Downey Jr. Chris Evans, Scarlett Johansson & More Review: Marvel’s ‘Avengers: Age Of Ultron’ Starring Robert Downey Jr. Chris Evans, Scarlett Johansson & More Watch: Quentin Tarantino, David Fincher, Christopher Nolan, And More Talk The Art Of Filmmaking Watch: Quentin Tarantino, David Fincher, Christopher Nolan, And More Talk The Art Of Filmmaking Christopher Nolan's Favorite Sequence From His Movies Is The Airplane Kidnapping Scene From 'The Dark Knight Rises' Christopher Nolan's Favorite Sequence From His Movies Is The Airplane Kidnapping Scene From 'The Dark Knight Rises' Joss Whedon Calls Edgar Wright's 'Ant-Man' "The Best Script Marvel Ever Had," Warns Of Serialized Moviemaking Joss Whedon Calls Edgar Wright's 'Ant-Man' "The Best Script Marvel Ever Had," Warns Of Serialized Moviemaking The 41 Most Anticipated Movies Of Summer 2015 The 41 Most Anticipated Movies Of Summer 2015 Watch: First Teaser For 'Star Wars: Rogue One,' Plot Details Confirmed Watch: First Teaser For 'Star Wars: Rogue One,' Plot Details Confirmed The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Budweiser Asking To Be Removed From 'Flight'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist November 6, 2012 at 10:38AM

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.
4

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.

Anheuser-Busch is requesting that Paramount Pictures "obscure or remove" the Budweiser logo from "Flight." Of course, Paramount doesn't have to comply, as filmmakers don't have to get permission to feature products in their films. And while product placment is routine in Hollywood movies, it's easy to see why Robert Zemeckis and Co. didn't bother giving the booze makers a heads-up ("Hey guys, we're making a movie about an alcoholic, want a six pack in there?!"). But the Budweiser brewers aren't the only ones furrowing their brow; the dudes over at William Grant & Sons are not pleased that Stolichnaya is in the movie either.

There are two ways to look at this: on the one hand, the brewmakers are claiming that the inclusion of their brands somehow will lead people to believe they condone reckless consumption of their beverages, when of course, they want everyone to "drink responsibly." One the other hand, these guys also spend millions upon millions of dollars per year making sure people buy more, particularly young people. So there is a bit of hypocrisy and crying wolf in their complaints.

However, would "Flight" be less effective if you didn't know what Whip Whitaker likes to get sauced on? Hardly. It's not about what he drinks, it's about the addiction in general. So whether he's knocking back Budweiser or Fudd, it probably doesn't make a difference.

In short, it will be expensive for Paramount comply with the request to fix all existing prints, so some kind of compromise might be reached (maybe all future prints and the home video release will be scrubbed). Or they might just ignore the complaint entirely -- but that could mean that next time the studio does need Budweiser, they won't be so eager to agree. [AP]

This article is related to: Flight


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates