Click to Skip Ad
Closing in...
The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' Cannes Review: Todd Haynes' 'Carol' Starring Cate Blanchett & Rooney Mara Cannes Review: Todd Haynes' 'Carol' Starring Cate Blanchett & Rooney Mara Cannes Review: Gus Van Sant's 'The Sea Of Trees' Starring Matthew McConaughey, Ken Watanabe & Naomi Watts Cannes Review: Gus Van Sant's 'The Sea Of Trees' Starring Matthew McConaughey, Ken Watanabe & Naomi Watts Cannes Review: Woody Allen's 'Irrational Man' Starring Joaquin Phoenix, Emma Stone And Parker Posey Cannes Review: Woody Allen's 'Irrational Man' Starring Joaquin Phoenix, Emma Stone And Parker Posey Simon Pegg Reveals Daniel Craig's Role In 'Star Wars: The Force Awakens' Simon Pegg Reveals Daniel Craig's Role In 'Star Wars: The Force Awakens' Cannes Review: Yorgos Lanthimos' Outstanding 'The Lobster' Starring Colin Farrell, Rachel Weisz & John C Reilly Cannes Review: Yorgos Lanthimos' Outstanding 'The Lobster' Starring Colin Farrell, Rachel Weisz & John C Reilly Watch: Michael Fassbender & Marion Cotillard In The Intense First Clip For ‘Macbeth’ Watch: Michael Fassbender & Marion Cotillard In The Intense First Clip For ‘Macbeth’ George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Budweiser Asking To Be Removed From 'Flight'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist November 6, 2012 at 10:38AM

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.
4

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.

Anheuser-Busch is requesting that Paramount Pictures "obscure or remove" the Budweiser logo from "Flight." Of course, Paramount doesn't have to comply, as filmmakers don't have to get permission to feature products in their films. And while product placment is routine in Hollywood movies, it's easy to see why Robert Zemeckis and Co. didn't bother giving the booze makers a heads-up ("Hey guys, we're making a movie about an alcoholic, want a six pack in there?!"). But the Budweiser brewers aren't the only ones furrowing their brow; the dudes over at William Grant & Sons are not pleased that Stolichnaya is in the movie either.

There are two ways to look at this: on the one hand, the brewmakers are claiming that the inclusion of their brands somehow will lead people to believe they condone reckless consumption of their beverages, when of course, they want everyone to "drink responsibly." One the other hand, these guys also spend millions upon millions of dollars per year making sure people buy more, particularly young people. So there is a bit of hypocrisy and crying wolf in their complaints.

However, would "Flight" be less effective if you didn't know what Whip Whitaker likes to get sauced on? Hardly. It's not about what he drinks, it's about the addiction in general. So whether he's knocking back Budweiser or Fudd, it probably doesn't make a difference.

In short, it will be expensive for Paramount comply with the request to fix all existing prints, so some kind of compromise might be reached (maybe all future prints and the home video release will be scrubbed). Or they might just ignore the complaint entirely -- but that could mean that next time the studio does need Budweiser, they won't be so eager to agree. [AP]

This article is related to: Flight


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates