Click to Skip Ad
Closing in...
Venice Review: Tom McCarthy's 'Spotlight' With Michael Keaton, Rachel McAdams, Mark Ruffalo, Liev Schreiber & Stanley Tucci Venice Review: Tom McCarthy's 'Spotlight' With Michael Keaton, Rachel McAdams, Mark Ruffalo, Liev Schreiber & Stanley Tucci Watch: Amazing First Trailer For Yorgos Lanthimos' 'The Lobster' With Colin Farrell & Rachel Weisz Watch: Amazing First Trailer For Yorgos Lanthimos' 'The Lobster' With Colin Farrell & Rachel Weisz Venice Review: Cary Joji Fukunaga's 'Beasts Of No Nation' Starring Idris Elba Venice Review: Cary Joji Fukunaga's 'Beasts Of No Nation' Starring Idris Elba The 20 Most Anticipated Films Of The 2015 Toronto International Film Festival The 20 Most Anticipated Films Of The 2015 Toronto International Film Festival On The Rise 2015: 20 Screenwriters To Watch On The Rise 2015: 20 Screenwriters To Watch Review: Netflix's 'Narcos' Starring Wagner Moura And Boyd Holbrook Review: Netflix's 'Narcos' Starring Wagner Moura And Boyd Holbrook Joaquin Phoenix Says He Doesn’t Think Making A Blockbuster Would Be "Fulfilling," Calls Chris Pine "F*cking Genius" Joaquin Phoenix Says He Doesn’t Think Making A Blockbuster Would Be "Fulfilling," Calls Chris Pine "F*cking Genius" Watch: Chloe Moretz Fights The Others In First Trailer For 'The 5th Wave' Watch: Chloe Moretz Fights The Others In First Trailer For 'The 5th Wave' James Bond Author Says Idris Elba Is "Too Street" To Play 007, And Bond Is "Weak" In 'Skyfall' James Bond Author Says Idris Elba Is "Too Street" To Play 007, And Bond Is "Weak" In 'Skyfall' Cary Fukunaga Says He "Wasn't Involved" With 'True Detective' Season 2, Explains His Departure From 'It' Cary Fukunaga Says He "Wasn't Involved" With 'True Detective' Season 2, Explains His Departure From 'It' Andrew Garfield Talks “The Pressure To Get It Right” for ‘The Amazing Spider-Man’ Films & If He'll Do Another Franchise Andrew Garfield Talks “The Pressure To Get It Right” for ‘The Amazing Spider-Man’ Films & If He'll Do Another Franchise Fall 2015 TV Preview: Our 25 Most Anticipated Shows Fall 2015 TV Preview: Our 25 Most Anticipated Shows 'Batman v Superman' And Why Early Screening Reports Need To Be Taken With A Grain Of Kryptonite 'Batman v Superman' And Why Early Screening Reports Need To Be Taken With A Grain Of Kryptonite Looks Like That Black-And-White Version Of 'Mad Max: Fury Road' Isn't Getting A Blu-Ray Release After All Looks Like That Black-And-White Version Of 'Mad Max: Fury Road' Isn't Getting A Blu-Ray Release After All The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far 17 Copycat Films Spawned From Quentin Tarantino's 'Pulp Fiction' 17 Copycat Films Spawned From Quentin Tarantino's 'Pulp Fiction'

Budweiser Asking To Be Removed From 'Flight'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist November 6, 2012 at 10:38AM

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.
4

Opening strong this past weekend, and as we just noted, now looking like a potential Oscar player, things are going very well for Paramount and "Flight," but there could be some turbulence ahead. As you know, Denzel Washington plays a booze-soaked pilot who manages the heroic feat of landing a doomed flight. However, one of the companies that's seen in his liquor cabinet is asking to be taken out of the movie.

Anheuser-Busch is requesting that Paramount Pictures "obscure or remove" the Budweiser logo from "Flight." Of course, Paramount doesn't have to comply, as filmmakers don't have to get permission to feature products in their films. And while product placment is routine in Hollywood movies, it's easy to see why Robert Zemeckis and Co. didn't bother giving the booze makers a heads-up ("Hey guys, we're making a movie about an alcoholic, want a six pack in there?!"). But the Budweiser brewers aren't the only ones furrowing their brow; the dudes over at William Grant & Sons are not pleased that Stolichnaya is in the movie either.

There are two ways to look at this: on the one hand, the brewmakers are claiming that the inclusion of their brands somehow will lead people to believe they condone reckless consumption of their beverages, when of course, they want everyone to "drink responsibly." One the other hand, these guys also spend millions upon millions of dollars per year making sure people buy more, particularly young people. So there is a bit of hypocrisy and crying wolf in their complaints.

However, would "Flight" be less effective if you didn't know what Whip Whitaker likes to get sauced on? Hardly. It's not about what he drinks, it's about the addiction in general. So whether he's knocking back Budweiser or Fudd, it probably doesn't make a difference.

In short, it will be expensive for Paramount comply with the request to fix all existing prints, so some kind of compromise might be reached (maybe all future prints and the home video release will be scrubbed). Or they might just ignore the complaint entirely -- but that could mean that next time the studio does need Budweiser, they won't be so eager to agree. [AP]

This article is related to: Flight


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates