Click to Skip Ad
Closing in...
Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' The 10 Best Films Of 2004 The 10 Best Films Of 2004 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck The 10 Best Films Of 2003 The 10 Best Films Of 2003 First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' 2015 Oscar Nominees Get The Honest Poster Treatment 2015 Oscar Nominees Get The Honest Poster Treatment "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

'Captain America' Poster Endorses Superhero Sadface Meme

The Playlist By Gabe Toro | The Playlist February 4, 2011 at 5:53AM

Marvel's promotional engine for "Captain America: The First Avenger" is beginning to kick into high gear with a new poster, and the implication that this film is also serving as an advertisement for 2012's "The Avengers." How else to explain the complete absence of Captain America's name in favor of the "Avenge" tagline? Marvel's been gunshy about using 'America' in conjunction with the marketing, but, c'mon, this is a seventy year old character that remains popular today. Given what we know of the plot - Cap and Bucky teaming to stop the Red Skull from retrieving the magical Cosmic Cube - what exactly is being avenged?
12


Marvel's promotional engine for "Captain America: The First Avenger" is beginning to kick into high gear with a new poster, and the implication that this film is also serving as an advertisement for 2012's "The Avengers." How else to explain the complete absence of Captain America's name in favor of the "Avenge" tagline? Marvel's been gunshy about using 'America' in conjunction with the marketing, but, c'mon, this is a seventy year old character that remains popular today. Given what we know of the plot - Cap and Bucky teaming to stop the Red Skull from retrieving the magical Cosmic Cube - what exactly is being avenged?

It's a nice piece of artwork, but we're not sure how successful it is in conveying what this movie is. First off, the whole superhero-with-downtrodden-look thing has been done to death, especially considering none of these movies are really tragedies per se (though a superhero version of "Ordinary People" would be kinda great). Secondly, the dark color scheme and flying debris (shrapnel?) doesn't make this look like something families will want to go to, which is weird, because Captain America is fun stuff, and not deeply serious hardcore war theatrics. And we're a broken record here, but would it have killed them to use a real photo? This looks like a highly-textured snapshot from a videogame. Aesthetically pleasing, but we do see the average filmgoer absentmindedly passing this by in the lobby.

The trailer for "Captain America: The First Avenger" will debut during the Super Bowl on Sunday night, while Cap will avenge... something... on July 22nd.

This article is related to: Films, Actors, Joe Johnston, Super Hero Films, Chris Evans, Captain America: The First Avenger


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates