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'Captain America' Poster Endorses Superhero Sadface Meme

by Gabe Toro
February 4, 2011 5:53 AM
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Marvel's promotional engine for "Captain America: The First Avenger" is beginning to kick into high gear with a new poster, and the implication that this film is also serving as an advertisement for 2012's "The Avengers." How else to explain the complete absence of Captain America's name in favor of the "Avenge" tagline? Marvel's been gunshy about using 'America' in conjunction with the marketing, but, c'mon, this is a seventy year old character that remains popular today. Given what we know of the plot - Cap and Bucky teaming to stop the Red Skull from retrieving the magical Cosmic Cube - what exactly is being avenged?

It's a nice piece of artwork, but we're not sure how successful it is in conveying what this movie is. First off, the whole superhero-with-downtrodden-look thing has been done to death, especially considering none of these movies are really tragedies per se (though a superhero version of "Ordinary People" would be kinda great). Secondly, the dark color scheme and flying debris (shrapnel?) doesn't make this look like something families will want to go to, which is weird, because Captain America is fun stuff, and not deeply serious hardcore war theatrics. And we're a broken record here, but would it have killed them to use a real photo? This looks like a highly-textured snapshot from a videogame. Aesthetically pleasing, but we do see the average filmgoer absentmindedly passing this by in the lobby.

The trailer for "Captain America: The First Avenger" will debut during the Super Bowl on Sunday night, while Cap will avenge... something... on July 22nd.

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  • cirkusfolk | February 4, 2011 10:56 AMReply

    October Sky is the shit...but then again The Family Man proved a shit director can make at least one good film.

  • Coca | February 4, 2011 10:54 AMReply

    THANK YOU! Funny knowing more people are starting to get sick of the 21st century introverted superhero. Our kids are going to hate watching movies from the 00s because they're filled with Woody Allen and Jason Bourne mannerisms. I think the Bourne and new Batman movies will be the only franchises to transcend and become classics.

  • Edward Davis | February 4, 2011 8:18 AMReply


    Good luck with the new job-to-be!

  • Geden | February 4, 2011 8:16 AMReply

    So is he gonna kill Hitler or what???

  • Klesla | February 4, 2011 8:14 AMReply

    ....Comedy gold for hipster writers who really, really wish they could write for the AV Club.

  • KidDracula | February 4, 2011 8:12 AMReply

    I cannot stop and stare at those horrible parachute straps that extend out onto his shoulders. What is the purpose of those things on a costume that's attempting to look utilitarian? They even fold over once on the way across; that doesn't make them any more useful. By the sequel, if it's still set during WW2, watch as those straps are eliminated.

  • Edward Davis | February 4, 2011 6:57 AMReply

    lighten up ace, that headline is comedy gold.

  • DBarb | February 4, 2011 6:52 AMReply

    Let's see, this movie takes place during WWII so I am going to take a wild shot in the dark and say that besides the obvious connection to the forthcoming Avengers film the "something" he will be avenging that so perplexes you is perhaps the attack on Pearl Harbor where 2,388 lives were lost? You know, the little known event that brought America into the global conflict that brings the main character in the film into existence?

    You guys seriously need to find another vocation besides the incessantly puerile Joe Johnston-hating.

  • Klesla | February 4, 2011 6:46 AMReply

    Well said Alphonso, but really, don't you think a "superhero version of Ordinary People would be kinda great?"

  • Alonso | February 4, 2011 6:38 AMReply

    Also, this is a great tease for both noobs of Cap and fans alike. It's a homage to this comic cover:

    Fanboys can masturbate because "they get it" and general audience types will walk by and say, "Oh cool, war movie with superheroes. Who's up for applebees?"

  • paul | February 4, 2011 6:31 AMReply

    ...come on piss...I gots things to do.

  • Klesla | February 4, 2011 6:23 AMReply

    Excuse the rant, but I don't get the snark on this one.Um, it says Avenger because he is one of the Avengers. It's really that simple. Are you upset that Iron Man isn't really made out of Iron too?

    The costume/shield are classic and iconic enough to convey that it's Captain America...not to mention the red, white, and blue. I think they're smart to not go overboard with the America theme.'s a character poster. Don't most movies like this have a series of character posters plus normal posters? Not sure why you think the entire plot and theme of the movie needs to be conveyed in the first teaser/character poster.

    Also - if you knew anything about Captain America in recent years you would know it's not just "fun stuff." Not even close.

    Considering the name and costume of the hero, I think it's smart to try to present him this this way rather than as cheesy, "fun stuff" which would do nothing but ensure that anyone over the age of 12 doesn't go see it.

    And lastly, a poster that shows the first fully costumed picture of a well-known classic American comic character I think will be enough to the "average filmgoer" to notice it in the theaters.

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