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Weekend Box Office: 'The Possession' Ends Summer By Topping Quiet Labor Day Weekend

  • By Gabe Toro
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  • September 2, 2012 12:33 PM
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  • 2 Comments
There are few things more certain than death, taxes, and cheap studio horror, as long as you market that last one right. Lionsgate engineered a solid campaign and, surprisingly, people were able to tell the difference between “The Apparition,” which registered piddling numbers in it’s debut outside the top ten last week, and “The Possession,” which became the last number one movie of the summer with over $17 million. This is also the sixth number one debut for a film out of Sam Raimi’s Ghost House shingle, all of them with budgets in the low teens, all of them assured a solid profit. Who needs “Spider-Man”?

Box Office: 'The Expendables 2' Wins Weak Weekend, Conservative Doc '2016: Obama's America' Surprises

  • By Gabe Toro
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  • August 26, 2012 12:12 PM
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  • 17 Comments
There was a brief moment where August still seemed viable for blockbuster pictures. Generally, the month has been viewed as the weak sister of the hot season, usually a dumping ground for once-promising projects that fell by the wayside, gathering little attention from students preparing to return to school. A string of August hits over the last decade changed that, but here we are, back to the dog days. Last summer was plagued by low attendance for films like "30 Minutes or Less," "Conan the Barbarian" and "Fright Night," and if this weekend is anything to go by, with "The Expendables 2" handily defeating an onslaught of unattractive new product, we're in for even lower grosses. In fact, it's the first weekend in a decade where no new film opened to over $7 million. Ouch.

Weekend Box Office: 'Expendables 2' Opens At #1, But Can't Match First Film's Numbers

  • By Gabe Toro
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  • August 19, 2012 11:44 AM
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  • 12 Comments
The release of "The Expendables 2" felt like a celebration. Not only were the trailers boasting the return of Arnold Schwarzenegger and Bruce Willis in legit action roles, but it was also promising the addition of Jean Claude Van Damme and Chuck Norris to the franchise. Along with the release and buzz over two new trailers featuring Schwarzenegger ("The Last Stand") and Sylvester Stallone ("Bullet to the Head"), most saw this as a sign that b-movie action was back to the big time at the box office. Of course, the question as to whether this is star power or "star" power (with an ironic eyebrow raised) may have been answered, with the highly touted actioner finishing at $28.8 million, 17% below the first film's $35 million opening.

Weekend Box Office: 'The Bourne Legacy' Unseats 'The Dark Knight Rises' With $40 Million

  • By Gabe Toro
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  • August 12, 2012 12:11 PM
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  • 8 Comments
And so “The Bourne Legacy” continues the 'Bourne' legacy. Tony Gilroy’s franchise revitalization, perhaps best referred to as a “sidequel” for utilizing the series’ mythology while creating its own, opens at number one this weekend, tabulating a solid $40 million in receipts. While this is significantly lower than the opening numbers for both “The Bourne Supremacy” ($52 million) and “The Bourne Ultimatum” ($69 million), it is a new franchise, also the first 'Bourne' picture without star Matt Damon, and thus, likely seemed off-brand to certain audience members entertained by the previous films. So in sort, it's a pretty solid start.

Weekend Box Office: 'The Dark Knight Rises' Bats Off 'Total Recall' For Third Straight Week At The Top

  • By Gabe Toro
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  • August 5, 2012 12:03 PM
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  • 15 Comments
Even with its associations to the horrible disaster in Aurora, Colorado, the business being registered by “The Dark Knight Rises” has been fairly unprecedented. While it’s clear at this point it won’t match its predecessor, the zeitgeist-y “The Dark Knight,” its numbers are still poised to result in the second biggest film of the year, and easily one of the most successful of all time, as it retained the lead in the box office race for the third weekend in a row with $36.4 million, bringing its tally to over $350 million domestic.

Weekend Box Office: 'The Dark Knight Rises' Sticks At No. 1, But With A Big 2nd Week Drop; No One Watches 'The Watch'

  • By Gabe Toro
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  • July 29, 2012 11:46 AM
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  • 10 Comments
Though Hollywood would like to think all of summer is the Silly Season in regards to box office, the truth is, every four years, July takes a slight hit. The Olympics seemed to catch the attention of casual moviegoers this weekend, as prospective smash "The Dark Knight Rises" took a strong second week nosedive of 60%, ruling the roost over a sea of uninspiring options with a still-formidable $64 million. While "The Dark Knight" ruled over summer 2008, only four more '08 releases in that frame sputtered over the $100 million mark.

Weekend Box Office: 'The Dark Knight Rises' Bound For Largest 2D Opening In Box Office History In Wake Of Tragedy

  • By Gabe Toro
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  • July 22, 2012 3:22 PM
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  • 21 Comments
When discussing the box office, we try to emphasize weekly that there are always more significant issues than the amount of money a movie makes. Usually, that issue is the quality of the films themselves. This weekend, it's the horrifying loss of life in the wake of the Aurora, Colorado shooting tragedy. We at The Playlist hope and pray for those directly affected by the tragedy, hoping that our readers are on the same page in regarding what we're about to discuss as simple numbers, no more.

Weekend Box Office: 'Ice Age: Continental Drift' Provides Box Office's Last Gasp Before 'The Dark Knight Rises'

  • By Gabe Toro
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  • July 15, 2012 11:49 AM
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  • 5 Comments
And lo, there was an 'Ice Age' franchise. “Ice Age: Continental Drift” looks like it will continue the winning tradition of animation studio Blue Sky’s crown jewel, opening at a decent $46 million. Despite the fact that the lead characters of this franchise should be extinct by now, this past-due series still managed to generate solid opening numbers despite a summer that has already seen openings from “Brave” and “Madagascar: Europe’s Most Wanted.”

Weekend Box Office: 'The Amazing Spider-Man' Tops Weekend, Hauls $140 Million Over 6 Days

  • By Gabe Toro
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  • July 8, 2012 12:19 PM
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  • 14 Comments
Here are some facts, without spin. The opening $64 million weekend of "The Amazing Spider-Man" is less than that of "Spider-Man 2" by about $24 million. The $140 million it has registered since it's release on Tuesday is overshadowed by the first three days of "Spider-Man 3," at $151 million. And with even ten years of inflation and enhanced 3D prices, "The Amazing Spider-Man" has yet to have a period at all like the then-record-breaking $115 million opening take of "Spider-Man." But nonetheless, these results are a huge success for Sony, and certainly they'll be happy with with the foundation laid down for what they hope will be a new trilogy of films.

Weekend Box Office: 'Ted' & 'Magic Mike' Smash Expectations, Dominate Box Office

  • By Gabe Toro
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  • July 1, 2012 12:11 PM
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  • 3 Comments
Rareified air. This weekend's box office took cinematic money-making to a new high, with four movies registering eight-figure Fridays for the first time in history, leading to a bonanza that almost every studio enjoyed. Leading the way and outdoing all expectations was "Ted," the teddy bear-Marky Mark bromantic comedy that brought in a spectacular $54.1 million. It marks the third highest R-rated opening of all time behind "The Hangover Part II" and "Sex And The City."

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