Click to Skip Ad
Closing in...
Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Union Rep Says Safety Was A Concern On 'The Revenant' Shoot Union Rep Says Safety Was A Concern On 'The Revenant' Shoot All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More 'Top Of The Lake' Season 2 Starts Shooting This Year, Elisabeth Moss Returns 'Top Of The Lake' Season 2 Starts Shooting This Year, Elisabeth Moss Returns Watch: Trailer For Bret Easton Ellis’ Penned Teen Horror ‘The Curse of Downers Grove’ With Bella Heathcote Watch: Trailer For Bret Easton Ellis’ Penned Teen Horror ‘The Curse of Downers Grove’ With Bella Heathcote Watch: Video Essay Counts Down The 10 Most Beautiful Movies Of All Time Watch: Video Essay Counts Down The 10 Most Beautiful Movies Of All Time Watch: Bond Is Back In New Trailer For 'Spectre' With Daniel Craig, Christoph Waltz, Lea Seydoux, And More Watch: Bond Is Back In New Trailer For 'Spectre' With Daniel Craig, Christoph Waltz, Lea Seydoux, And More Alejandro González Iñárritu Still Has To Shoot The Finale Of 'The Revenant' Alejandro González Iñárritu Still Has To Shoot The Finale Of 'The Revenant' The 20 Best Films Of 2015 So Far The 20 Best Films Of 2015 So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season Stephen King Says Wendy In Kubrick's 'The Shining' Is "One Of The Most Misogynistic Characters Ever Put On Film" Stephen King Says Wendy In Kubrick's 'The Shining' Is "One Of The Most Misogynistic Characters Ever Put On Film" All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie Martin Scorsese Names His 11 Scariest Horror Movies of All Time Martin Scorsese Names His 11 Scariest Horror Movies of All Time

Check Out Unused Posters For 'Shutter Island' & 'Watchmen'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist September 25, 2013 at 1:24PM

The road to getting a poster design, approved, printed, sent out to theaters across the country and uploaded online, takes much longer than you might think. Not only do the creatives have to sign off, but also marketing departments, studio heads and more, which explains why sometimes, the most brilliant movies get the most milquetoast treatment. But since we live in age where everything seems to be preserved, some interesting nuggets from a couple notable movies have made their way online.
2
Shutter Island (skip crop)

The road to getting a poster design, approved, printed, sent out to theaters across the country and uploaded online, takes much longer than you might think. Not only do the creatives have to sign off, but also marketing departments, studio heads and more, which explains why sometimes, the most brilliant movies get the most milquetoast treatment. But since we live in age where everything seems to be preserved, some interesting nuggets from a couple notable movies have made their way online.

Film.com sat down with former movie poster designer Alex Griendling for a discussion about the ins and outs of doing work on studio projects, and he provided some pretty fascinating unused concepts and art for their piece. First up are a couple of on-the-nose pieces for Martin Scorsese's dream vs. reality thriller "Shutter Island." These options certainly play heavily on the psychological aspect of the movie, while the official versions went with the "missing person" fakeout narrative to drive its marketing. And by all accounts it worked, because the flick earned $128 million domestic, making it the director's second best box office movie ever at home, behind "The Departed."

But perhaps no poster could've saved "Watchmen," Zack Snyder's ambitious but flat attempt to bring the Alan Moore comic to life. "I think that film, in a lot of ways, represents what people would expect from working in the industry. We got to read a script, view tens of thousands of photographs taken during the shooting, view early footage of the film before special effects had been added, and our creative director met with Zach Snyder to discuss his goals with the movie," Griendling said, about his work on the superhero film, though even with all that access, he wound having to play by the rules of appealing to a mainstream audience.

"It started off wide-open, everything was on the table," he continued. "I wanted to do a Re-elect Nixon guerrilla poster campaign, since those posters and that plot line are pretty prominent in the book, but that was shot down as being too obscure—'Why would seeing re-elect Nixon posters make people want to see Watchmen?' "

In the end, "Watchmen" went with a bunch of pretty standard character posters, which didn't help distinguish it much from every other movie about dudes in suits. Anyway, the entire conversation is worth a read, so check it out.

Watchmen (skip crop)
Watchmen (skip crop)


This article is related to: Shutter Island, Watchmen


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates