G.I. Joe Retaliation Channing Tatum Dwayne Johnson

But could that be a cover too? Reactions from test screenings have been genuinely dismal, which was surely the biggest reason that the studio decided to delay. And according to Drew McWeeney at HitFix "Things are starting to get genuinely contentious between director Jon Chu and the studio, and right now, there is a chance he won't be directly involved at all with the reshoots." Indeed, the young helmer may even try to resort to legal tactics to ensure that he remains involved in the project. In short: it's an absolute mess, but it's also another film that is trying to save itself from disaster with what would seem to be extensive reshoots (resurrecting Tatum's character, and including more scenes of him and Dwayne Johnson, can't be a minor undertaking).

And now we have a third, as Baz Bamigboye of the Daily Mail reports that Brad Pitt has gone to Budapest for a whopping seven weeks of additional shooting on "World War Z," the zombie tentpole movie he's starring in, also at Paramount. The film, directed by Marc Forster, was originally set to open on December 21st but was pushed back to June 21, 2013. At the time, we'd assumed it was a question of getting out of the way of a jam-packed Christmas season, but the sheer length of these reshoots (outside of the big-budget world, entire films can be made in much less than seven weeks, and the additional photography on "John Carter" lasted only 18 days -- somewhere between three and four weeks). We'll assume until proven otherwise that relations between Forster and Paramount are still rosy, but reshoots of this scope and scale suggest strongly that the film has major, major issues, and that may have been the biggest reason for the delay.

J.J. Abrams Star Trek

So what the devil is going on? Why have studios decided to spend nine figure sums on movies that need fixing after they worked? Perhaps more crucially, how bad did things get that Paramount, who were riding high at the start of the year with "Mission: Impossible -- Ghost Protocol," have ended up pulling both of their major 2012 tentpole hopes from the release schedule? "Star Trek 2" was originally being eyed for release this month, but J.J. Abrams valiantly put his foot down and refused to let the script and production be rushed, which meant that the film was pushed back to the summer of 2013. Thus, the company were left with a gap, and "G.I. Joe: Retaliation," a continuation of a franchise-starter that actually lost the studio money significant amounts of money, theatrically at least, was hurried in front of cameras. It would appear, however, that plan backfired. They're now left without a summer tentpole anyway, and shifting 'Retaliation' to next year has created a perceptionthat the movie is a disaster, however right or wrong that may be.

But the situation with "World War Z" might be more complicated. The film was in development for years, with several A-list writers involved, and Marc Forster is a safe pair of hands rather than some artistic firecracker (or newcomer). We suspect that the subject matter may be one of the things causing problems. It's aiming to be a PG-13 tentpole revolving around a zombie apocalypse, and the tone is likely dark and dour. But it's also possible that the film finally got the greenlight simply because Pitt had a hole in his schedule, a factor far more important for the studio than whether the script is right. "47 Ronin" is a different beast -- the overages and need for reshoots seems to be down to a combatative first-time helmer (although "Drive" writer Hossein Amini was brought on relatively late to polish the script, as he did on "Snow White And The Huntsman").

We hope that all three films turn out to be great. We hope they all turn out to be hits -- no one likes to see a giant flop, particularly when promising directors like Chu or Rinsch are involved. But history is not on their side, when it comes to reshoots of this extent, and reshoots, particularly when new directors are involved, tend to stick out like a sore thumb. Either way, it's indicative of a culture of fear among the studios at the moment. After a lackluster box office in 2011, things picked up this year, but May saw film after film disappoint, with "Dark Shadows," "The Dictator," "Battleship" and even "Men In Black 3" underwhelming (the latter another film with a troubled, contentious production, although the surprisingly decent reviews suggest it may be an example where spending a little extra money helped it creatively).  

Ultimately, the problems with the recent slate was that not many people wanted to see them. Studios dumped hundreds of million dollars on a comedic remake of a campy TV vampire soap, an actioner based on a board game, a comedy about a Middle Eastern despot, and a third installment of a franchise that followed up a dismal second movie a decade ago, without stopping to think if audiences would care about them in the number that they thought they would. And looking at the three films facing reshoots, it's easy to see why studios might start to panic, and do anything they can to make them more appealing. Whether they fix the situation, or make it worse, remains to be seen, but we certainly hope that executives start to learn from their mistakes on these films sooner rather than later.