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Weekend Box Office: Three Straight Weeks At #1 For 'The Help'

  • By Gabe Toro
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  • September 4, 2011 3:53 AM
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  • 3 Comments
There are all sorts of qualifiers to this summer becoming the most financially robust in box office history. Chief amongst them are both the inferior product, but also the illusion of 3D prices, which do an excellent job of covering up the consistently-dropping attendance numbers. In other words, money is money, inflated or otherwise, and not enough people balked at the enhanced prices, even though a number of 3D films loudly flopped this summer.

Weekend Box Office: Audiences Stay Home In Droves As 'The Help' Defeats Weak New Releases

  • By Gabe Toro
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  • August 21, 2011 4:53 AM
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  • 6 Comments
Credit a canny expansion strategy that nabbed “The Help” the number one spot at the box office in its second weekend of release. Disney wisely banked on the film having more buzz than the slate of underwhelming new releases (not all of it positive), and after two weekends, it’s easily one of the season’s big success stories, as the picture has crested $70 million after only twelve days of release. The establishment has been encouraged - stories of the struggles of minorities highlighted by the heroism of a plucky white person of higher social strata are surefire earners, particularly if you market to families. Institutionalized racism at its most efficient.

Wes Anderson's 'Moonrise Kingdom' Begins Filming, Gets Picked Up By Focus Features

  • By Cory Everett
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  • May 3, 2011 1:35 AM
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  • 10 Comments
Film Finalizes Cast With Newcomers Jared Gilman & Kara HaywardHard to believe, but it's been nearly four years since we've seen a live-action Wes Anderson film (though his stop-motion adaptation of "Fantastic Mr. Fox" did help fill the void). Well, fans of the director shouldn't have to wait too much longer because filming has already begun on his next project, "Moonrise Kingdom," in Rhode Island. Set in the '60s on an island off the coast of New England, the film assembles perhaps his most impressive cast to date (or at least since "The Royal Tenenbaums"), including Anderson first-timers Bruce Willis, Edward Norton, Frances McDormand and Tilda Swinton as well as Anderson regulars Bill Murray and Jason Schwartzman. Also confirmed are the 12-year-old boy and girl at the center of the film, newcomers Jared Gilman and Kara Hayward. The script is penned by Anderson himself and "The Darjeeling Limited" co-writer Roman Coppola, and will be Anderson's first period piece.

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