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Weekend Box Office: 'Madagascar 3D' Bests 'Prometheus,' Solid Results For Both

  • By Gabe Toro
  • |
  • June 10, 2012 11:31 AM
  • |
  • 6 Comments
Box Office
There’s always an audience out there. You just have to serve it. And so it goes with the past three days, the second straight strong weekend of this summer that suggests business is rebounding from a tepid 2011. “Madagascar 3D: Europe’s Most Wanted” took the crown in a fashion similar to the first two films in this series, because it is a CG-animated kids film with talking animals, and you have to purposely run a terrible ad campaign to not make money in that racket. It's been awhile since kids and parents have seen a CG-toon with a heavy marketing presence -- you probably could have released “Rio 5” in this atmosphere and it would have killed.
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More: Weekend Box-Office, Men In Black 3, Universal Pictures, Twentieth Century Fox Film Corporation, Snow White And The Huntsman, Prometheus, Madagascar 3

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