Click to Skip Ad
Closing in...
Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival The 10 Best Films Of 2001 The 10 Best Films Of 2001 2015 Oscar Nominees Get The Honest Poster Treatment 2015 Oscar Nominees Get The Honest Poster Treatment Watch: Full 90-Minute Documentary 'Great Directors' With David Lynch, Richard Linklater, Todd Haynes And More Watch: Full 90-Minute Documentary 'Great Directors' With David Lynch, Richard Linklater, Todd Haynes And More Exclusive: Matthew Gray Gubler Has Flashbacks In Clip From 'Suburban Gothic' Exclusive: Matthew Gray Gubler Has Flashbacks In Clip From 'Suburban Gothic' The 10 Best Films Of 2000 The 10 Best Films Of 2000 "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 20 Most Anticipated Foreign Films Of 2015 The 20 Most Anticipated Foreign Films Of 2015 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Does 'Man Of Steel' Need To Make $1 Billion To Be A Success?

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist June 7, 2013 at 1:30PM

In case you've been living in a cave, you probably already know that one week from today, "Man Of Steel" will be flying into theaters. Warner Bros. has been going into overdrive promoting the movie, with 13 TV spots and 4 clips to date, and while the final trailer dropped yesterday, there is likely much more to come over the next seven days. It's easy to understand why WB are pulling out all the stops -- with Batman's cowl retired for now, and nothing else on the DC docket, they need "Man Of Steel" to not only revitalize this lucrative franchise, but also to open the gateway to "Justice League." But what will be the metric of success? How much money will this have to make for Warner Bros. to feel comfortable?
59
Man Of Steel

In case you've been living in a cave, you probably already know that one week from today, "Man Of Steel" will be flying into theaters. Warner Bros. has been going into overdrive promoting the movie, with 13 TV spots and 4 clips to date, and while the final trailer dropped yesterday, there is likely much more to come over the next seven days. It's easy to understand why WB are pulling out all the stops -- with Batman's cowl retired for now, and nothing else on the DC docket, they need "Man Of Steel" to not only revitalize this lucrative franchise, but also to open the gateway to "Justice League." But what will be the metric of success? How much money will this have to make for Warner Bros. to feel comfortable?

Well, about $1 billion dollars. That's according to Variety, who have pegged the budget at $225 million with another $150 million added on for marketing, putting the price tag at a whopping $375 million. Some perspective: at the time, "Superman Returns" cost roughly in the same ballpark (depending who you ask, costs ranged from $230 million to $270 million, likely not including promotion) and with a worldwide haul of "only" $391 million, it's easy to see why WB canned plans for a sequel and went back to the drawing board.

So, for "Man Of Steel," Warner Bros. essentially wants "The Avengers" and "Iron Man 3" sized numbers, and are looking at their own successes such as the $1 billion hauls of "The Dark Knight" films and the  $1.3 billion tally for “Harry Potter and the Deathly Hallows: Part 2″ as a measuring stick. But is that expectation realistic?

On the one hand, WB might want to remember that "Batman Begins" only made $374 million worldwide when it first landed. And moreover, Marvel only got to their billion dollar heights after years of building up the brand. But then again, Warner Bros. has been savvy in pushing the Christopher Nolan/"The Dark Knight" connection in all the advertising, helping to tell audiences that this is essentially following the same grittier/realistic template of those movies. And since audiences lined up in droves for those...

And also, WB is not making the same mistakes they did on Bryan Singer's film. “It had a lot of emotion, but not enough action sequences,” honcho Jeff Robinov told the trade. And there will be none of Nolan's standalone shenanigans either.

"The plan is for a universe that will allow for other DC characters,” he added. “Chris Nolan’s Batman trilogy was set very much in an isolated universe and done as a stand-alone without other superheroes.” Apparently, WB wants a "Justice League" movie within the next four years, and that will only depend on whether the inevitable "Man Of Steel" sequel goes before or after.

As we said, there is a lot riding on this movie -- including the future of other movies. Can "Man Of Steel" be the next billion dollar flick of 2013? Are WB aiming too high? Let us know your thoughts below.

This article is related to: Man Of Steel, Justice League


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates