Well, about $1 billion dollars. That's according to Variety, who have pegged the budget at $225 million with another $150 million added on for marketing, putting the price tag at a whopping $375 million. Some perspective: at the time, "Superman Returns" cost roughly in the same ballpark (depending who you ask, costs ranged from $230 million to $270 million, likely not including promotion) and with a worldwide haul of "only" $391 million, it's easy to see why WB canned plans for a sequel and went back to the drawing board.
So, for "Man Of Steel," Warner Bros. essentially wants "The Avengers" and "Iron Man 3" sized numbers, and are looking at their own successes such as the $1 billion hauls of "The Dark Knight" films and the $1.3 billion tally for “Harry Potter and the Deathly Hallows: Part 2″ as a measuring stick. But is that expectation realistic?
On the one hand, WB might want to remember that "Batman Begins" only made $374 million worldwide when it first landed. And moreover, Marvel only got to their billion dollar heights after years of building up the brand. But then again, Warner Bros. has been savvy in pushing the Christopher Nolan/"The Dark Knight" connection in all the advertising, helping to tell audiences that this is essentially following the same grittier/realistic template of those movies. And since audiences lined up in droves for those...
And also, WB is not making the same mistakes they did on Bryan Singer's film. “It had a lot of emotion, but not enough action sequences,” honcho Jeff Robinov told the trade. And there will be none of Nolan's standalone shenanigans either.
"The plan is for a universe that will allow for other DC characters,” he added. “Chris Nolan’s Batman trilogy was set very much in an isolated universe and done as a stand-alone without other superheroes.” Apparently, WB wants a "Justice League" movie within the next four years, and that will only depend on whether the inevitable "Man Of Steel" sequel goes before or after.
As we said, there is a lot riding on this movie -- including the future of other movies. Can "Man Of Steel" be the next billion dollar flick of 2013? Are WB aiming too high? Let us know your thoughts below.