Click to Skip Ad
Closing in...
Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival The 10 Best Films Of 2001 The 10 Best Films Of 2001 2015 Oscar Nominees Get The Honest Poster Treatment 2015 Oscar Nominees Get The Honest Poster Treatment Watch: Full 90-Minute Documentary 'Great Directors' With David Lynch, Richard Linklater, Todd Haynes And More Watch: Full 90-Minute Documentary 'Great Directors' With David Lynch, Richard Linklater, Todd Haynes And More Exclusive: Matthew Gray Gubler Has Flashbacks In Clip From 'Suburban Gothic' Exclusive: Matthew Gray Gubler Has Flashbacks In Clip From 'Suburban Gothic' The 10 Best Films Of 2000 The 10 Best Films Of 2000 "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 20 Most Anticipated Foreign Films Of 2015 The 20 Most Anticipated Foreign Films Of 2015 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Sundance Selects Goes Theatrical In 2011 & New Rental Service SundanceNow Launches

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist December 20, 2010 at 8:09AM

This afternoon we spoke to Jonathan Sehring, President of IFC Entertainment. With the year coming to a close, 2010 marks IFC's tenth anniversary as a film distributor and in that time, they have become one of the most respected and important players on the market. They've adapted to the continually shifting world of independent cinema, embraced as one of the pioneers of theatrical/VOD day and date distribution and this year found the company launching yet another outlet, IFC Midnight, an outlet for genre films such as "The Human Centipede" and "Antichrist." But as we head into 2011, IFC Entertainment will continue to forge ahead with new venues for film lovers to find their favorites of today and yesterday.
1


This afternoon we spoke to Jonathan Sehring, President of IFC Entertainment. With the year coming to a close, 2010 marks IFC's tenth anniversary as a film distributor and in that time, they have become one of the most respected and important players on the market. They've adapted to the continually shifting world of independent cinema, embraced as one of the pioneers of theatrical/VOD day and date distribution and this year found the company launching yet another outlet, IFC Midnight, an outlet for genre films such as "The Human Centipede" and "Antichrist." But as we head into 2011, IFC Entertainment will continue to forge ahead with new venues for film lovers to find their favorites of today and yesterday.

First up, big changes are in place for Sundance Selects, the on demand outlet launched in 2009. "In January, Sundance Selects will become a full-fledged distribution label and we will be distributing theatrically, on home video and on VOD with the Sundance Selects label. It's the first time that the Sundance brand will be putting its name on theatrical distribution," Sehring told us. This will become a third branded outlet joining IFC Films and IFC Midnight in IFC Entertainment's growing distribution banners. The new theatrical arm will feature more auteur driven fare that in the past, would've likely been found under IFC Films and there are a number excellent titles that will help get the venture off on the right foot including: Elia Suleiman's "The Time That Remains," Gregg Araki's "Kaboom," Werner Herzog's "Cave Of Forgotten Dreams," Xavier Dolan's "Heartbeats," Abbas Kiarostami's "Certified Copy" and Bertrand Tavernier's "The Princess Of Montpensier."

But if you can't make it to the theater or want to catch up with something you might have missed, you can now find a number of independent films all in one place. SundanceNow, as Sehring describes it, is a "digital platform, a global home for independent films." The new online rental outlet currently features over three hundred films for rent with more titles and features to be added heading in the new year. "When we set out and got involved with the Sundance Channel our whole mission was to connect filmmakers with their audiences and this is sort of the next logical step in taking what we do in distributing these independent films to the widest audience possible," Sehring said. The website is now live and is definitely worth a jump over to see the alternatives to iTunes and Netflix.

"To be successul, you have to be nimble," Sehring told us about his approach to keeping IFC at the head of the pack in an industry where many independent players have fallen to the wayside. "You have to be willing to experiment and try new things. There are companies out there that do things the same way for every movie. That's fine, but that's not how we operate. We've got just a phenomenal staff and we're always looking not necessarily to break the mold but to see what's the best way to reach an audience for a certain film from a certain type of filmmaker. We approach each film uniquely."

That innovative approach appears to be paying off for IFC Entertainment as they continue to test and tweak new delivery methods while continually honing what has worked in the past. Some exciting times on the horizon not only for IFC in 2011, but for those indie-minded cinema goers who enjoy what they do.

This article is related to: Film Studios, Sundance Selects, SundanceNow


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates