The famed/dreaded NC-17 may be seen as a curse for studio films, but there's no doubt that the rarely used rating (which is usually appealed or finds the filmmakers editing their movie to get an R) certainly makes things a bit difficult for the movies that go out with that tag. At least as far as studio pictures go, marketing and screening a NC-17 rated movie becomes harder as some theater chains and mainstream advertisers in print and media won't run campaigns for those films. But dreaming doesn't cost anything and that's what one producer is doing for a highly anticipated, upcoming film.
Dana Brunetti, one of the folks behind "Fifty Shades Of Grey," has given fans a reason to get a bit more hot 'n bothered about the upcoming film, as he's put forth an idea for a second, naughtier cut of the movie. And this is what he told Collider about how he envisions it rolling out:
It’ll be R, obviously it has to be R. This is just my opinion and this doesn’t mean this is going to happen, but I always thought it would be really cool if we released the R version and then we had an NC-17 version that we released a few weeks later. So everybody could go and enjoy the R version, and then if they really wanted to see it again and get a little bit more gritty with it then have that NC-17 version out there as well. It’d be great for the studio too because they’d get a double dip on the box office… What we’re kind of hearing from the fans is they want it dirty, they want it as close as possible [to the book]. We want to keep it elevated but also give the fans what they want.
An interesting proposal we suppose, and we'll see if Universal and Focus Features entertain such a notion (seems like a tactic they'd use to sell DVDs and Blu-rays instead), but nonetheless, the fact that it'll be R will be of note to those that remember original writer Kelly Marcel promising an NC-17 movie right off the bat. But perhaps the recent rewrites on the movie are to get the material to a more commercially viable place. Guess we'll see.
Anyway, plenty to think about as you start making plans for February 13, 2015.