Click to Skip Ad
Closing in...
Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

First Official Set Photo From 'Iron Man 3' Thrillingly Shows Off The Back Of Robert Downey Jr.'s Head

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist June 4, 2012 at 11:21AM

Sometimes we don't understand movie marketing. After showing off a pretty exciting batch of new footage at the MTV Movie Awards last night, Warner Bros. lawyers have been spending their Monday sending emails and promptly taking it down all over the internet. Sounds counter-intuitive to us. Meanwhile, Marvel formally announced that "Iron Man 3" is kicking off production today and treated fans with an official set photo featuring.....a bunch of junk in the foreground, some Iron Man suits that nerds will be clicking/zooming/obsessing over and most thrillingly of all, the back of Robert Downey Jr.'s head. Covered by a clapperboard.
3
Iron Man 3 Set Photo

Sometimes we don't understand movie marketing. After showing off a pretty exciting batch of new footage at the MTV Movie Awards last night, Warner Bros. lawyers have been spending their Monday sending emails and promptly taking it down all over the internet. Sounds counter-intuitive to us. Meanwhile, Marvel formally announced that "Iron Man 3" is kicking off production today and treated fans with an official set photo featuring.....a bunch of junk in the foreground, some Iron Man suits that nerds will be clicking/zooming/obsessing over and most thrillingly of all, the back of Robert Downey Jr.'s head. Covered by a clapperboard.

You know, there's being coy and then just being kind of dumb, and Marvel kind of straddle the line here. Unless Tony Stark has been horribly disfigured Joker style, this is all pretty lame. But whatever, fans seem to be enjoying it, as with any morsel Marvel offers. As quick reminder, Ben Kingsley, Guy Pearce, Rebecca Hall, James Badge Dale, William Sadler and Ashley Hamilton join returning stars Don Cheadle and Gwenyth Paltrow in the third installment, and eagle eyes likely know that there have been few set photos already leaked out....

Last week, some snaps of Dale dressed up as Iron Patriot hit the web (via The Superficial). No word yet on that will fit in witih the Extremis storyline, but we'll find out soon enough. "Iron Man 3" arrives on May 3rd. And it looks like the marketing campaign on this one is going to be long.

James Badge Dale Iron Man 3 skip crop

This article is related to: Iron Man 3, Robert Downey Jr., James Badge Dale


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates