By Kevin Jagernauth | The Playlist June 4, 2012 at 11:21AM
Sometimes we don't understand movie marketing. After showing off a pretty exciting batch of new footage at the MTV Movie Awards last night, Warner Bros. lawyers have been spending their Monday sending emails and promptly taking it down all over the internet. Sounds counter-intuitive to us. Meanwhile, Marvel formally announced that "Iron Man 3" is kicking off production today and treated fans with an official set photo featuring.....a bunch of junk in the foreground, some Iron Man suits that nerds will be clicking/zooming/obsessing over and most thrillingly of all, the back of Robert Downey Jr.'s head. Covered by a clapperboard.
You know, there's being coy and then just being kind of dumb, and Marvel kind of straddle the line here. Unless Tony Stark has been horribly disfigured Joker style, this is all pretty lame. But whatever, fans seem to be enjoying it, as with any morsel Marvel offers. As quick reminder, Ben Kingsley, Guy Pearce, Rebecca Hall, James Badge Dale, William Sadler and Ashley Hamilton join returning stars Don Cheadle and Gwenyth Paltrow in the third installment, and eagle eyes likely know that there have been few set photos already leaked out....
Last week, some snaps of Dale dressed up as Iron Patriot hit the web (via The Superficial). No word yet on that will fit in witih the Extremis storyline, but we'll find out soon enough. "Iron Man 3" arrives on May 3rd. And it looks like the marketing campaign on this one is going to be long.