Click to Skip Ad
Closing in...
Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape 'MacGyver' Movie Reboot And New TV Series Pilot On The Way 'MacGyver' Movie Reboot And New TV Series Pilot On The Way Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video The 25 Most Anticipated New TV Shows Of 2016 The 25 Most Anticipated New TV Shows Of 2016 The 20 Best Documentaries Of 2015 The 20 Best Documentaries Of 2015 The 20 Best Films Of 2015 The 20 Best Films Of 2015 The 25 Best Action Movies Of The 21st Century So Far The 25 Best Action Movies Of The 21st Century So Far The 25 Best Comedies Of The 21st Century So Far The 25 Best Comedies Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More

Get Your Thirst On This Summer, Dudes! 'Dark Knight Rises' Partners With Mountain Dew, 'Prometheus' With Coors

The Playlist By Edward Davis | The Playlist May 17, 2012 at 4:54PM

You know when you've had a long-ass day terraforming somewhere in the Zeta2 Reticuli system? You've had facehugger jackasses making your day a grind, and then there's these space jockeys who think they own the universe and make the job a horrific experience? Well, there's nothing like a nice cold one at the end of the day. And 20th Century Fox and Coors think the same thing.
3
Prometheus, Coors

You know when you've had a long-ass day terraforming somewhere in the Zeta2 Reticuli system? You've had facehugger jackasses making your day a grind, and then there's these space jockeys who think they own the universe and make the job a horrific experience? Well, there's nothing like a nice cold one at the end of the day. And 20th Century Fox and Coors think the same thing.

Where will your thirst take you? Fox and Coors are hoping it will take you to Ridley Scott's new sci-fi horror film "Prometheus," but not literally, of course. We assume they don't want you to shotgun a sixer of Coors and get in a car and go to the movie, mind you. That would be the wrong message of this logical partnership, after all, we explained what Coors and "Prometheus" have to do with each other.

Now Warner Bros. is playing it a bit more safely: "The Dark Knight Rises" is PG-13 after all, not like "Prometheus" which is rated R. Either way, both companies have created some KICK-ASS images for their upcoming partnerships. Maybe we'll see Elizabeth Shaw cracking a cold one? Maybe Bruce Wayne might need to do the Dew before Bane and his Ra's al Ghul pals make his life a shitty hell?

"Partnering with a visionary such as Ridley Scott presents a special opportunity for Coors Light to drive consumer and retailer enthusiasm for our new Silver Bullet Pint," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "It's clear 'Prometheus' is going to be the summer blockbuster movie of 2012, once again bringing Sir Ridley's unique story-telling skills to science fiction fans. We're thrilled to be part of the excitement surrounding this film and we can't fucking wait to get traaaaashed while watching it. Shit is gonna be awesome!"

Meanwhile, check out the badass Batman/Mountain Dew images below. If you're not terrified of Bats and need to suck down a Dew, then you're much braver than we are.

Prometheus, Coors
Dark knight, Mountain Dew
Dark knight, Mountain Dew

"The Dark Knight Rises"/Mountain Dew Images via Batman News

This article is related to: Prometheus, The Dark Knight Rises


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates