Click to Skip Ad
Closing in...
Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck The 10 Best Films Of 2003 The 10 Best Films Of 2003 The 10 Best Films Of 2002 The 10 Best Films Of 2002 Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson Check Out These Minimalist, Old School Paperback-Style Posters For The Films Of Wes Anderson First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival The 30 Most Anticipated Movies Of The 2015 Sundance Film Festival 2015 Oscar Nominees Get The Honest Poster Treatment 2015 Oscar Nominees Get The Honest Poster Treatment "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

Get Your Thirst On This Summer, Dudes! 'Dark Knight Rises' Partners With Mountain Dew, 'Prometheus' With Coors

The Playlist By Edward Davis | The Playlist May 17, 2012 at 4:54PM

You know when you've had a long-ass day terraforming somewhere in the Zeta2 Reticuli system? You've had facehugger jackasses making your day a grind, and then there's these space jockeys who think they own the universe and make the job a horrific experience? Well, there's nothing like a nice cold one at the end of the day. And 20th Century Fox and Coors think the same thing.
3
Prometheus, Coors

You know when you've had a long-ass day terraforming somewhere in the Zeta2 Reticuli system? You've had facehugger jackasses making your day a grind, and then there's these space jockeys who think they own the universe and make the job a horrific experience? Well, there's nothing like a nice cold one at the end of the day. And 20th Century Fox and Coors think the same thing.

Where will your thirst take you? Fox and Coors are hoping it will take you to Ridley Scott's new sci-fi horror film "Prometheus," but not literally, of course. We assume they don't want you to shotgun a sixer of Coors and get in a car and go to the movie, mind you. That would be the wrong message of this logical partnership, after all, we explained what Coors and "Prometheus" have to do with each other.

Now Warner Bros. is playing it a bit more safely: "The Dark Knight Rises" is PG-13 after all, not like "Prometheus" which is rated R. Either way, both companies have created some KICK-ASS images for their upcoming partnerships. Maybe we'll see Elizabeth Shaw cracking a cold one? Maybe Bruce Wayne might need to do the Dew before Bane and his Ra's al Ghul pals make his life a shitty hell?

"Partnering with a visionary such as Ridley Scott presents a special opportunity for Coors Light to drive consumer and retailer enthusiasm for our new Silver Bullet Pint," said Dan Hennessy, senior director of marketing for the Coors Family of Brands. "It's clear 'Prometheus' is going to be the summer blockbuster movie of 2012, once again bringing Sir Ridley's unique story-telling skills to science fiction fans. We're thrilled to be part of the excitement surrounding this film and we can't fucking wait to get traaaaashed while watching it. Shit is gonna be awesome!"

Meanwhile, check out the badass Batman/Mountain Dew images below. If you're not terrified of Bats and need to suck down a Dew, then you're much braver than we are.

Prometheus, Coors
Dark knight, Mountain Dew
Dark knight, Mountain Dew

"The Dark Knight Rises"/Mountain Dew Images via Batman News

This article is related to: Prometheus, The Dark Knight Rises


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates