Click to Skip Ad
Closing in...
Michael Moore Says Clint Eastwood Threatened To "Kill" Him 10 Years Ago, Calls 'American Sniper' A "Mess" Michael Moore Says Clint Eastwood Threatened To "Kill" Him 10 Years Ago, Calls 'American Sniper' A "Mess" Woody Allen’s Next Movie With Joaquin Phoenix & Emma Stone Titled ‘Irrational Man,’  Sony Pictures Classics Nab Rights Woody Allen’s Next Movie With Joaquin Phoenix & Emma Stone Titled ‘Irrational Man,’ Sony Pictures Classics Nab Rights Paul Thomas Anderson Says 'Edge Of Tomorrow' Is "F*cking Great," Also Loves 'Grand Budapest Hotel'  Paul Thomas Anderson Says 'Edge Of Tomorrow' Is "F*cking Great," Also Loves 'Grand Budapest Hotel' 10 Unaired TV Pilots By A-List Directors That We Want To See 10 Unaired TV Pilots By A-List Directors That We Want To See The 10 Best Films Of 2007 The 10 Best Films Of 2007 'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans 'Kick-Ass' Creator Mark Millar Says A Hit-Girl Solo Movie Was Once In The Works With 'The Raid' Director Gareth Evans Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot 30 Films You Forgot Were Oscar Winners 30 Films You Forgot Were Oscar Winners Watch: Tom Hardy & Gary Oldman Face Off In The First Trailer For Thriller ‘Child 44’ Watch: Tom Hardy & Gary Oldman Face Off In The First Trailer For Thriller ‘Child 44’ Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Review: Documentary 'Night Will Fall' Is A Powerful Reminder Of The Horrors Of The Holocaust Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

Guillermo Del Toro Says 'Pacific Rim' Doing Fine With More Marketing To Come So Here's A TV Spot & 2 Clips

The Playlist By Jason McDonald | The Playlist June 28, 2013 at 8:59AM

With only two weeks to go till the July 12th release date of “Pacific Rim,” fans have begun to speculate just how well the big monster brawler will do at the box office. As recent reports have revealed, tracking has suggested that “Pacific Rim” may succumb to the Adam Sandler sequel “Grown Ups 2,” which opens the same weekend. It’s certainly dire news for fans of kaijus and robots, but Guillermo Del Toro isn’t taking the speculation sitting down.
5
Pacific Rim

With only two weeks to go till the July 12th release date of “Pacific Rim,” fans have begun to speculate just how well the big monster brawler will do at the box office. As recent reports have revealed, tracking has suggested that “Pacific Rim” may succumb to the Adam Sandler sequel “Grown Ups 2,” which opens the same weekend. It’s certainly dire news for fans of kaijus and robots, but Guillermo Del Toro isn’t taking the speculation sitting down.

On DelToroFilms, an official fansite for the acclaimed director, Del Toro took to the forums to try and restore faith to his loyal fans. And despite the rumblings around town that the monster movie might flop or under-perform, the director remains optimistic. "We are working on it. We concentrated on the core for a long time- but we are barely started on the campaign. I am seeing the ads now and I am seeing outdoors and we are now supplementing what we did with character or tone," he wrote. "We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are one the right track."

However, he does realize that going up against a movie that has already been established, always represents tough competition at the box office. “Whatever sequel opens will have, by definition, higher awareness and numbers across the board but we are moving strongly in the right direction,” he confidently stated.

And while some may scoff at the idea that an Adam Sandler movie could possibly outperform a big budget Hollywood spectacle, keep in mind that the original “Grown Ups” pulled in $271 million worldwide.  That’s no guarantee that the sequel will make just as much, but it stands a good chance of drawing in the same crowd again.

However, Guillermo Del Toro has a strong and rather supportive fanbase, some of whom are eager to help get the word out about the film. Frighteningly so. One commenter on the forum delivered this rather inspiring statement: “If Pacific Rim loses to Grown Ups 2 in the box office, I'm going to head over to the marketing department of every studio that has a share of Pacific Rim and I will personally gut every single person in the marketing department.” Go team!

Meanwhile, if you’re interested in seeing the latest marketing for “Pacific Rim,” then journey down below where you can watch the newest TV spot and a clip of Idris Elba being a stone cold bad ass.  “Pacific Rim” hits theaters on July 12th.

This article is related to: Guillermo del Toro, Pacific Rim


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates