Click to Skip Ad
Closing in...
Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes Premature Oscar Predictions: The 2016 Best Actor Contenders Premature Oscar Predictions: The 2016 Best Actor Contenders 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Premature Oscar Predictions: The 2016 Best Picture Contenders Premature Oscar Predictions: The 2016 Best Picture Contenders Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Harvey Weinstein Says He'll Probably Lose Money on 'The Master,' Wishes He Had Marketed It Differently

The Playlist By Charlie Schmidlin | The Playlist January 29, 2013 at 9:45AM

With essentially only the Oscars left to lavish praise upon 2012's films, it seems the opaque, askew nature of Paul Thomas Anderson's “The Master” has left voters with just acting nominations to fully commend. Not that Harvey Weinstein hasn't put his entire support behind the picture to garner more; quite the opposite, but according to him, awards recognition is not the only realm the film will come up short.
24
The Master Harvey Weinstein

With essentially only the Oscars left to lavish praise upon 2012's films, it seems the opaque, askew nature of Paul Thomas Anderson's “The Master” has left voters with just acting nominations to fully commend. Not that Harvey Weinstein hasn't put his entire support behind the picture to garner more; quite the opposite, but according to him, awards recognition is not the only realm the film will come up short.

Thus far, “The Master” has only taken in $24 million worldwide -- nowhere near a runaway success for PTA -- and in a Sundance chat with Deadline, Weinstein confirmed just as much. When asked if the $30 million-budgeted film will make any money for The Weinstein Company or anyone else, he responded, “Probably not, and I just feel bad for [Annapurna Pictures'] Megan Ellison on that. I think it's a great movie and god bless her for bringing these great movies into the world.”

He then admitted he “probably could have marketed it better;” an interesting comment based on the fact that PTA himself cut the striking marketing materials, a move which may have stayed true to the film's tone, but also perhaps a financial detriment as well.

Weinstein also thought audiences “needed to be guided and eased into it,” and reflecting upon his close role in PTA's post-production process, pondered whether “being a devil's advocate instead of a cheerleader” would have brought the film better business.

“I seem to do better when I'm playing devil's advocate,” Weinstein concluded, but I do think the film will stand up and have a long life down the line.” We might stand to agree, but we'll see if “The Master” finds new eyes when its packed Blu-ray hits stores February 26th.

This article is related to: Harvey Weinstein, The Weinstein Company, The Master


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates