Click to Skip Ad
Closing in...
The 25 Best TV Dramas Since 'The Sopranos' The 25 Best TV Dramas Since 'The Sopranos' Derek Cianfrance's 'The Light Between Oceans' Starring Michael Fassbender Gets Labor Day Weekend Release Date Derek Cianfrance's 'The Light Between Oceans' Starring Michael Fassbender Gets Labor Day Weekend Release Date 'In Bruges' Director Martin McDonagh's 'Three Billboards Outside Ebbing, Missouri' Starts Shooting This Spring 'In Bruges' Director Martin McDonagh's 'Three Billboards Outside Ebbing, Missouri' Starts Shooting This Spring "Hated It": Josh Brolin Talks ‘Jonah Hex,’ Says They Reshot 66 Pages In 12 Days "Hated It": Josh Brolin Talks ‘Jonah Hex,’ Says They Reshot 66 Pages In 12 Days Stay In Your Seats, There Will Be 2 Post-Credit Scenes In 'Deadpool' Stay In Your Seats, There Will Be 2 Post-Credit Scenes In 'Deadpool' New Plot Details Emerge For Claire Denis' Sci-Fi 'High Life' With Robert Pattinson New Plot Details Emerge For Claire Denis' Sci-Fi 'High Life' With Robert Pattinson Leonardo DiCaprio Reteams With 'The Revenant' Co-Writer Mark L. Smith For 'Conquest' Leonardo DiCaprio Reteams With 'The Revenant' Co-Writer Mark L. Smith For 'Conquest' Watch: First Trailer For 'Mike And Dave Need Wedding Dates' With Zac Efron, Adam Devine, Anna Kendrick & Aubrey Plaza Watch: First Trailer For 'Mike And Dave Need Wedding Dates' With Zac Efron, Adam Devine, Anna Kendrick & Aubrey Plaza Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape 'MacGyver' Movie Reboot And New TV Series Pilot On The Way 'MacGyver' Movie Reboot And New TV Series Pilot On The Way Nicolas Winding Refn Clarifies Reports That He Shot 'The Neon Demon' At 60fps Nicolas Winding Refn Clarifies Reports That He Shot 'The Neon Demon' At 60fps Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Coen Brothers Talk 'Barton Fink' Sequel 'Old Fink' And #OscarsSoWhite Controversy Coen Brothers Talk 'Barton Fink' Sequel 'Old Fink' And #OscarsSoWhite Controversy Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk The 20 Best Films Of 2015 The 20 Best Films Of 2015 The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut'

Harvey Weinstein Says He'll Probably Lose Money on 'The Master,' Wishes He Had Marketed It Differently

The Playlist By Charlie Schmidlin | The Playlist January 29, 2013 at 9:45AM

With essentially only the Oscars left to lavish praise upon 2012's films, it seems the opaque, askew nature of Paul Thomas Anderson's “The Master” has left voters with just acting nominations to fully commend. Not that Harvey Weinstein hasn't put his entire support behind the picture to garner more; quite the opposite, but according to him, awards recognition is not the only realm the film will come up short.
24
The Master Harvey Weinstein

With essentially only the Oscars left to lavish praise upon 2012's films, it seems the opaque, askew nature of Paul Thomas Anderson's “The Master” has left voters with just acting nominations to fully commend. Not that Harvey Weinstein hasn't put his entire support behind the picture to garner more; quite the opposite, but according to him, awards recognition is not the only realm the film will come up short.

Thus far, “The Master” has only taken in $24 million worldwide -- nowhere near a runaway success for PTA -- and in a Sundance chat with Deadline, Weinstein confirmed just as much. When asked if the $30 million-budgeted film will make any money for The Weinstein Company or anyone else, he responded, “Probably not, and I just feel bad for [Annapurna Pictures'] Megan Ellison on that. I think it's a great movie and god bless her for bringing these great movies into the world.”

He then admitted he “probably could have marketed it better;” an interesting comment based on the fact that PTA himself cut the striking marketing materials, a move which may have stayed true to the film's tone, but also perhaps a financial detriment as well.

Weinstein also thought audiences “needed to be guided and eased into it,” and reflecting upon his close role in PTA's post-production process, pondered whether “being a devil's advocate instead of a cheerleader” would have brought the film better business.

“I seem to do better when I'm playing devil's advocate,” Weinstein concluded, but I do think the film will stand up and have a long life down the line.” We might stand to agree, but we'll see if “The Master” finds new eyes when its packed Blu-ray hits stores February 26th.

This article is related to: Harvey Weinstein, The Weinstein Company, The Master


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates