Thus far, “The Master” has only taken in $24 million worldwide -- nowhere near a runaway success for PTA -- and in a Sundance chat with Deadline, Weinstein confirmed just as much. When asked if the $30 million-budgeted film will make any money for The Weinstein Company or anyone else, he responded, “Probably not, and I just feel bad for [Annapurna Pictures'] Megan Ellison on that. I think it's a great movie and god bless her for bringing these great movies into the world.”
He then admitted he “probably could have marketed it better;” an interesting comment based on the fact that PTA himself cut the striking marketing materials, a move which may have stayed true to the film's tone, but also perhaps a financial detriment as well.
Weinstein also thought audiences “needed to be guided and eased into it,” and reflecting upon his close role in PTA's post-production process, pondered whether “being a devil's advocate instead of a cheerleader” would have brought the film better business.
“I seem to do better when I'm playing devil's advocate,” Weinstein concluded, but I do think the film will stand up and have a long life down the line.” We might stand to agree, but we'll see if “The Master” finds new eyes when its packed Blu-ray hits stores February 26th.