Click to Skip Ad
Closing in...
Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut Watch: Explore The Loneliness Of Sofia Coppola's Films With This Supercut 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

HBO Renews 'Game Of Thrones' For Season 4; Programming President Michael Lombardo Says Piracy Doesn't Hurt Show

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist April 2, 2013 at 1:38PM

Well, geez that didn't take long. It's already safe to say that HBO's "Game Of Thrones" is already one of the crown jewels of their slate, and with viewers turning on the TV Sunday night in droves, it's not a shock that they are eager to keep a flag planted in Westeros.
0
Game Of Thrones, Season 3, Jon Snow

Well, geez that didn't take long. It's already safe to say that HBO's "Game Of Thrones" is already one of the crown jewels of their slate, and with viewers turning on the TV Sunday night in droves, it's not a shock that they are eager to keep a flag planted in Westeros.

HBO has announced they have renewed "Game Of Thrones" for season 4. Why? It's all about the numbers. Sunday's season premiere was up a pretty staggering 13% over the season 2 premiere and 4% higher than the finale. Not too bad at all. Even more, reviews have been pretty positive (though we were less taken with the first episode) and all told, everyone is in love with this show that looks like it could be the cornerstone of the network for a while. And with viewership increasing, HBO is curiously not too worried about piracy, perhaps suggesting it has been a benefit.

Speaking with EW, programming President Michael Lombardo revealed that rips of the episodes haven't really hurt them. “I probably shouldn’t be saying this, but it is a compliment of sorts,” he explained. “The demand is there. And it certainly didn’t negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network.”

In fact, his biggest concern is about the quality of the bootlegs -- particularly as they are copied and converted over and over -- which may not capture the big money spent on each episode to bring George R.R. Martin's worlds to life. And while he says that HBO does try to knock out piracy when they see it, there is no concerted effort. "We obviously are a subscription service so as a general proposition so we try to stop piracy when we see it happen, particularly on a systematic basis when people are selling pirated versions,” Lombardi said, though he adds: “No, we haven’t sent out the 'Game of Thrones' police” when it comes to individuals tracking down an episode they might have missed.

It's further ammunition in the argument that piracy actually draws attention and viewers to a show, and certainly a provocative viewpoint from someone at a major network. No matter how you watch it, HBO is still the place to see "Game Of Thrones" first on Sunday. Here's a preview of next week's episode.

This article is related to: Television, TV News, HBO's Game of Thrones


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates