Is Marvel Changing Their Tune? Solo 'Hulk' Movie Being Eyed For 2015 Release According To Marvel Entertainment Head

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by Edward Davis
April 30, 2012 12:55 PM
9 Comments
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There have been three iterations of Marvel's Incredible Hulk character onscreen not counting Bill Bixby and Lou Ferrigno's iconic portraits of the character on TV in the late 1970s. Universal and Ang Lee's 2003 take on the character starring Eric Bana is a fan favorite in some circles, but it was far from successful and in this writer's mind, wasn't at all good. Marvel Studios got the rights back to the character in time for a 2008 version of the film directed by Louis Leterrier and starring Edward Norton and while it features a strong first act and some good character work reportedly written and pushed by the star himself, the picture devolves into a clamorous third act that is a mess of action and nothing more. While this writer hasn't seen the third construction in Joss Whedon's "The Avengers" starring Mark Ruffalo as Bruce Banner and the titular green behemoth, by all accounts the character has seen thumbs up approval from critics and fans alike (read our most recent version of "The Avengers" review here).

Still, when asked recently if a third solo "Hulk" film could be on the horizon, Marvel Studios chief Kevin Feige pretty much confirmed that plan wasn't in the cards. "Well, no. This was [the character's] other shot, right?," Feige told the Huffington Post in reference to the Hulk In "The Avengers" film. "I mean, this was the third appearance of Hulk and everything that we had and were going for, we put in to Hulk's appearance in 'Avengers.' So, I love that people are saying that and are feeling that way about Hulk, but mission accomplished at this point."

Yet this runs contrary to a more recent interview in Forbes with Paul Gitter, Marvel Entertainment's President of Consumer Products for North America. Evidently the Hulk has been tracking so well in audience popularity thanks to "The Avengers" film Marvel are revising their game plan.

Forbes says Marvel executives have been “pleasantly surprised by the phenomenal response” to the green monster turned super hero, and expect this fan popularity to further grow once "The Avengers" hits on May 4th. “His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” Gitter told Forbes.

Forbes says, quoting Gitter, "that if the Hulk’s successful turnaround continues, Gitter says Marvel will 'spin him off to a stand-alone [TV] program next year,' supported by a big budget franchise movie in 2015." So the TV program, we knew (Guillermo del Toro is supposed to be an executive-producer), but a 2015 franchise movie is certainly a new idea. Would whoever starred in the TV show also star in the movie? Apparently Marvel is so over the moon with the emotional and impulsive Bruce Banner alter ego they're exploring ways to promote the Hulk as a corporate icon in the same way that MetLife uses the Peanuts' characters as their corporate mascots. Update: And make note: apparently Mark Ruffalo says he's signed on for six Marvel films. That's nothing to sneeze at.

Of course, before placing the horse before the cart, presumably the show would have to be a hit before the movie could take place, but it sounds like Marvel are at least feeling very positive and hopeful about the character as of right now. Let's keep an eye out to see if this plan sticks.

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9 Comments

  • Gilberto Edwards | August 12, 2012 10:36 AMReply

    Go to www.screenrant.com The Incredible Hulk 2 will deliver the Leader with Edward Norton starring in the role as the lead.

  • Gilberto Edwards | August 12, 2012 10:29 AMReply

    There's a Incredible Hulk 2 movie coming out in 2015 with Edward. Edward Norton starring in the film said Gale Anne Hurd go to www.abandomoviez.om

  • Gilberto Edwards | August 12, 2012 10:23 AMReply

    I want say that Mark Ruffalo will end up doing five more films with the Avengers and another movie which is not a Hulk movie.

  • Kim | April 30, 2012 3:43 PMReply

    I haven't seen the Ang Lee "Hulk." I have a major issue with how Lee was talking about the Hulk in this philosophical way, and I kinda' didn't think he "got" Hulk. I mean as a kid my siblings and neighborhood kids would play comics and the person that always played the Hulk was my fat cousin (who didn't like to run around so much, so him sitting on you was the Hulk smash) or the shy kid. I just didn't like Lee's vibe, so I didn't see the movie. Awhile ago I fell asleep on the couch, and when I woke up I saw what looked to be a small indie movie with Norton and Liv Tyler. I was really intrigued, dozing in and out, and then I suddenly saw Norton's "Hulk" and connected the two. Yeah... I liked the cast of the latter "Hulk," but the movie sucked. I think if they were to do a third "Hulk" we don't need another origin story. We need a mild story. We all know how this ordinary scientist blah blah blah, Hulk, fight, blah. But what about after Bruce has lived with the Hulk inside him for a few years? How do you live like that? That to me is the more intriguing story. Seeing Hulk smashing things is fun, but I could watch that on any cartoon. I want to see the story where the man and the beast kinda' need to live with each other for the long haul. And I would like to see "She-Hulk." I am sorry, as a kid I always felt bad for her.

  • Gilberto Edwards | August 16, 2012 1:35 AM

    I want to tell you kim that you don't know What you talking about because I've saw the film and it was better than the Avengers 2012.

  • Alan | April 30, 2012 8:16 PM

    You haven't seen a film that you are criticizing? You could have just stopped with "I haven't seen the Ang Lee 'Hulk.'"

  • Hulk Smash | April 30, 2012 1:43 PMReply

    I don't know. I think what helped make the Hulk work in 'The Avengers' is that he was a supporting character and not a lead. The inherent problem I think with the Hulk is that the second Banner becomes the Green Meanie he's just a CG character. He might occasionally get in danger but it usually boils down to "Grind CG teeth and throw giant punch" and any reaction shot to the Hulk is a CG effect.
    I wouldn't mind seeing the Hulk show up in a couple other characters movies as a sidekick - i.e. he could show up in Thor 2 to offer assistance - but I think a Hulk solo film falls into the same grounds the previous two versions fell into- once the final battle came along it was just two cartoon characters throwing punches at each other for 20 minutes.

  • gaseous | April 30, 2012 1:02 PMReply

    Saw the one with e.norton in it the other day on the telly. All in all, prob the worst film Ive ever seen with not one redeeming feature. Nothing in it worked cos no one really could be bothered to make it work it seems. Such a blazing turd of a film.

  • Gilberto Edwards | August 16, 2012 1:27 AM

    The Incredible Hulk 2008 movie that they made is much better than Mark Ruffalo in the Avengers 2012. But Edward Norton reprising the role in another Hulk movie in 2015.

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