Click to Skip Ad
Closing in...
Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence Richard Linklater Frontrunner To Direct 'The Rosie Project' Starring Jennifer Lawrence Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Just For Laughs: 'The Big Lebowski' Live Read With Michael Fassbender & Jennifer Lawrence Union Rep Says Safety Was A Concern On 'The Revenant' Shoot Union Rep Says Safety Was A Concern On 'The Revenant' Shoot All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More All The Songs In 'Paper Towns' Including Bon Iver, Wilco, Vampire Weekend, Bob Dylan, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More "A Living Hell": 'The Revenant' Is Reportedly $35 Million Over Budget, A Producer Exited The Movie, And More 'Top Of The Lake' Season 2 Starts Shooting This Year, Elisabeth Moss Returns 'Top Of The Lake' Season 2 Starts Shooting This Year, Elisabeth Moss Returns Watch: Video Essay Counts Down The 10 Most Beautiful Movies Of All Time Watch: Video Essay Counts Down The 10 Most Beautiful Movies Of All Time The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Stephen King Says Wendy In Kubrick's 'The Shining' Is "One Of The Most Misogynistic Characters Ever Put On Film" Stephen King Says Wendy In Kubrick's 'The Shining' Is "One Of The Most Misogynistic Characters Ever Put On Film" "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie "It Was A Clusterfuck From Day One": 5 Things About Neill Blomkamp's Failed 'Halo' Movie

James Cameron Says It's "Absolutely Inevitable" That All Entertainment Will Be In 3D

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 22, 2013 at 9:19AM

To 3D or not to 3D, that is the question, and lately, the answer from moviegoers has been: pass. As was reported earlier this month, the format has been taking some blows at the box office, with North American crowds favouring regular old 2D for the majority of their viewing experience. This summer, only 25% of total domestic ticket sales of Dreamworks' animated film “Turbo” came from those uncomfortable glasses, with 31% of sales for “Monsters University” in 3D, and only 34% for Brad Pitt's biggest grossing movie ever, “World War Z." But don't tell that to James Cameron, who sees only a bright, three-dimensional future for the format.
22
James Cameron

To 3D or not to 3D, that is the question, and lately, the answer from moviegoers has been: pass. As was reported earlier this month, the format has been taking some blows at the box office, with North American crowds favoring regular old 2D for the majority of their viewing experience. This summer, only 25% of total domestic ticket sales of Dreamworks' animated film “Turbo” came from those uncomfortable glasses, with 31% of sales for “Monsters University” in 3D, and only 34% for Brad Pitt's biggest grossing movie ever, “World War Z." But don't tell that to James Cameron, who sees only a bright, three-dimensional future for the format.

Chatting recently with the BBC, the director made it clear that 3D is here to stay. "For me it's absolutely inevitable that entertainment will be 3D, it'll all be 3D eventually, because that's how we see the world," he said, adding: "When it's correct and convenient for us, we pre-select for that as the premium experience."

From an industry perspective, he points to the fact that three out of the last four Cinematography Oscars went to 3D movies ("Avatar," "Hugo" and "Life Of Pi"). And though he acknowledges that "bad conversion" has "polluted" the experience for man—not to mention a handful of cable networks dropping channels broadcasting in 3D recently—Cameron ultimately believes the technology, product and consumer desire for 3D will all dovetail eventually into a perfectly synchronized harmony of success.

And while Cameron's comments might seem wildly out of touch with what audiences are clearly voting for at the box office, it should be noted that overseas 3D is still huge, with 80-90% of tickets moviegoers in Russia and China choosing to put on the glasses. And as long as that's the case, 3D isn't going anywhere. 

But what do you think? Are we forever doomed to experience movies this way? Will even the news be in 3D in the future as Cameron suggests? Tell us below.

This article is related to: James Cameron, 3D


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates