Well, if his buddies James Cameron and George Lucas are doing it, why not Steven Spielberg? It's an easy cash grab, nerds will eat it up thought they'll pretend to complain about it, and the studio doesn't really have to do anything except spend some coin on conversion and some cursory marketing. And hell, Universal is so confident about this movie, they're giving it a prime real estate summer release date.
The studio has announced that "Jurassic Park 3D" (sigh) will land on July 19, 2013, pitting the dinosaurs againt DreamWorks Animation snail racing movie (or whatever) "Turbo" (good luck with that). This move is a big indicator that not only are retrofitted movies here to stay, studios think this is a potential goldmine and hell, with Disney already showing that it can be done in a big way thanks to "The Lion King," and with "Titanic" likely to clean up all over again this spring, who's to blame them? You vote with your dollars, people. But you won't see us forking over hard-earned cash to watch this 20 year old movie -- not designed for 3D -- all over again so we can see Jeff Goldblum's head in three dimensions. But a whole bunch of people will, and hey, it's their money we suppose.
As a point of comparison, Universal has decided that Tom Cruise's sci-fi flick "Oblivion" (oh, we're back to calling it that now?) is better off in the spring on April 26, 2013 instead of the July 19 date it originally had. It really can't be more transparent than this: "Jurassic Park" is Spielberg + dinosaurs + name brand recognition. "Oblivion"? Tom Cruise, sure, but doing sci-fi (tricky genre) from the director of "Tron: Legacy" (trickier) with less well-known co-stars who aren't velociraptors. Game, set, match.
Nostalgia: 1, Placing A Bet On Originality: 0 [Deadline]