Say what you will about the film, but so far, the one sheets have been pretty....blah. The wine bottle was appropriately enigmatic we suppose, but we're not sure what this blue kaleidoscope job is supposed to convey except that Joaquin Phoenix, Philip Seymour Hoffman and Amy Adams are in the movie. Possibly playing multiple characters (of course, we know that they're not). If anything, perhaps it represents the idea of a cult regenerating members in the eye of its leader, but again, who knows. For a movie that is presumably a tough sell, it seems a bit out of step for The Weinstein Company to not go with something sexier. And we're not saying they have to do something as cornball as the "Lawless" infographic, but something that reaches out to folks outside the already devoted might be advisable. But then again, there is no one who knows the marketing game better than Harv, and with four weeks and two festivals before it hits theaters, there is gonna be plenty more to come.
"The Master" opens on September 14th and will play Venice and TIFF. [Yahoo]