Click to Skip Ad
Closing in...
Welcome Back To The Park: The First Trailer For 'Jurassic World' Is Here Welcome Back To The Park: The First Trailer For 'Jurassic World' Is Here New Character And Plot Details Emerge For 'True Detective' Season 2 As More Cast Members Confirmed New Character And Plot Details Emerge For 'True Detective' Season 2 As More Cast Members Confirmed James Gunn Says Shared Universe Model Is "Flawed," Plus Listen To "Awesome Mixtape Volume Zero" For 'Guardians' James Gunn Says Shared Universe Model Is "Flawed," Plus Listen To "Awesome Mixtape Volume Zero" For 'Guardians' 'Star Wars: Episode VII — The Force Awakens' Trailer Hits Theaters This Friday 'Star Wars: Episode VII — The Force Awakens' Trailer Hits Theaters This Friday Christian Bale Admits He Was Initially "Jealous" When Ben Affleck Was Cast As Batman Christian Bale Admits He Was Initially "Jealous" When Ben Affleck Was Cast As Batman Watch: First Trailer For Thomas Vinterberg's 'Far From The Madding Crowd' Starring Carey Mulligan Watch: First Trailer For Thomas Vinterberg's 'Far From The Madding Crowd' Starring Carey Mulligan Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey R.I.P. Mike Nichols (1931-2014) R.I.P. Mike Nichols (1931-2014) Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... SXSW Review: Spierig Brothers 'Predestination'  Starring Ethan Hawke SXSW Review: Spierig Brothers 'Predestination' Starring Ethan Hawke From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Kaleidoscopic New Poster For Paul Thomas Anderson's 'The Master' Will Leave You Feeling Blue

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 6, 2012 at 6:08PM

It has been an interesting few days for Paul Thomas Anderson's "The Master." After making a surprise premiere a couple days ago in Santa Monica that was met with (overly cultish?) effusive praise, and concerns about whether or not the movie shot on 70mm film would be presented in the director's preferred format, it seems the movie is all anyone can talk about at the moment. So how about a new poster then?
11
The Master Poster Header

It has been an interesting few days for Paul Thomas Anderson's "The Master." After making a surprise premiere a couple days ago in Santa Monica that was met with (overly cultish?) effusive praise, and concerns about whether or not the movie shot on 70mm film would be presented in the director's preferred format, it seems the movie is all anyone can talk about at the moment. So how about a new poster then?

Say what you will about the film, but so far, the one sheets have been pretty....blah. The wine bottle was appropriately enigmatic we suppose, but we're not sure what this blue kaleidoscope job is supposed to convey except that Joaquin Phoenix, Philip Seymour Hoffman and Amy Adams are in the movie. Possibly playing multiple characters (of course, we know that they're not). If anything, perhaps it represents the idea of a cult regenerating members in the eye of its leader, but again, who knows. For a movie that is presumably a tough sell, it seems a bit out of step for The Weinstein Company to not go with something sexier. And we're not saying they have to do something as cornball as the "Lawless" infographic, but something that reaches out to folks outside the already devoted might be advisable. But then again, there is no one who knows the marketing game better than Harv, and with four weeks and two festivals before it hits theaters, there is gonna be plenty more to come.

"The Master" opens on September 14th and will play Venice and TIFF. [Yahoo]

The Master Poster

This article is related to: The Master


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates